Anvayaa Urges a Rethink on Elder Care This World Senior Citizens Day

 

~The tech-enabled elder care platform is driving awareness around dignity, independence, and emotional well-being for seniors~ 

On the occasion of World Senior Citizens Day, Prashanth Reddy, Founder & Managing Director of Anvayaa, India’s first and only 360-degree, tech-enabled senior care platform, emphasized the urgent need to redefine how society views and supports its elders.

 

"World Senior Citizens Day is not just a celebration—it’s a wake-up call to the nation. Our elders are the living libraries of wisdom, the keepers of traditions, and the silent pillars of countless families. Yet, too often, their needs are reduced to just healthcare or assistance. At Anvayaa, we believe elder care must be holistic—combining dignity, independence, emotional well-being, and safety under one umbrella. Our tech-enabled, personalized care model ensures that seniors live their golden years with comfort, connection, and respect, while their families enjoy true peace of mind. As India’s senior population rapidly grows, it is our mission—and our responsibility—to lead a movement that blends innovation with empathy, and to create a future where every senior citizen feels valued, supported, and truly at home in society” said Prashanth Reddy, Founder & Managing Director of Anvayaa.

 

With India’s elderly population expected to cross 300 million by 2050, the need for compassionate, organized elder care is pressing. Anvayaa has positioned itself at the forefront of this transformation, building a personalized ecosystem that combines medical support, emergency services, companionship, and emotional care.

 

The brand’s mission is simple yet powerful—to restore dignity and independence to seniors while giving families the confidence that their loved ones are in safe hands.