Olio Pizza, from the house of Curefoods, has launched a limited edition ‘Olio x Hustle Box’ in partnership with MTV Hustle 4 Hip Hop Don’t Stop to match the dynamic energy of MTV Hustle, India's first hip-hop reality program. Combined with the robust flavors of Olio Pizza, the ‘Olio x Hustle Box’ will provide fans with a distinctive, culturally influenced experience.
The ‘Olio x Hustle Box’ offers unique pizzas made with high-quality ingredients and has been carefully chosen to embody hip-hop culture. Launched at the beginning of the month, this limited special edition offering aims to satisfy a variety of palates while upholding Olio's dedication to quality and freshness. The Box perfectly embodies the dynamic essence of MTV Hustle 4 this season, fusing entertainment, and cuisine in every bite.
Ankit Nagori, Founder, Curefoods, expressed his enthusiasm, saying, “We are excited to collaborate with MTV Hustle to provide our customers with something very special. Every slice of the Olio x Hustle Box is a celebration of creativity and culture, making it more than just pizza. We are excited to see fans enjoying the exclusive experience this month.”
Anshul Ailawadi, Head – Youth, Music, and English Entertainment, adding to the excitement, said, “Food has always been an important part of Indian youth culture. Across the country, food trends are exploding, and our partnership with Olio Pizza perfectly blends food and lifestyle to bring the MTV Hustle 4: Hip-Hop Don’t Stop experience to life. The limited-edition Olio x Hustle Box delivers gourmet creations with a dash of hip-hop, letting fans dig into delicious pizzas while savoring the show on JioCinema and MTV – making for a delicious meal combo!”
Curefoods' dedication to providing exceptional food experiences is apparent by this launch. By incorporating this cultural spirit into a unique pizza experience, the ‘Olio x Hustle Box’ is making it a celebration of taste and creativity in every slice. Fans can grab the ‘Olio x Hustle Box’ at their nearest Olio Pizza outlet or order them on Zomato or Swiggy.
About Curefoods:
Olio Pizza believes in redefining the art of pizza-making, intertwining tradition with innovation, and savouring every moment shared around our delectable creations. Curefoods is a leading house of F&B brands in India. It was founded by Ankit Nagori in 2020. It houses brands like EatFit, Cakezone, Nomad Pizza, Sharief Bhai Biryani and Frozen Bottle, among others. It has over 450 cloud kitchens and offline stores that cater to over 10 cuisines, across 40 cities in India. Additional information on Curefoods is available at https://curefoods.in
About MTV:
MTV, the world’s premier youth brand, is a dynamic and vibrant blend of music and pop culture. With a global reach of more than half-billion households, MTV is a cultural home to the Gen-Z, music fans and artists. MTV engages over 50 MN+ young audiences across various social media platforms, making it one of the most influential youth brands in India. As a creative powerhouse, MTV’s repertoire of flagship properties includes Roadies, Splitsvilla, Hustle, Unplugged and Supermodel of the Year, & couple of new-age show formats like Anything for Love, Ex or Next, while showcasing innovative formats along with some of the most engaging cause-led initiatives like MTV Memory Karaoke, MTV Cancel Covid, MTV Trash Talk, MTV Baar Bra Dekho etc., that drive the youth towards positive change. As the universe of the young, MTV Insights Studio also brings out the most extensive biennial study into the mindset and behaviour of India’s youth through the MTV Youth Study. MTV has also forayed into digital-first initiatives like Fully Faltoo - a platform for all-around entertainment that showcases short and long-format content across myriad genres, and KaanPhod Music - the ultimate music content destination across all digital and audio streaming platforms. The brand has been at the forefront of tech-first creative innovations like India’s first virtual AI rapper BotHard for its tentpole property MTV Hustle 2.0. MTV also has its own branded content arm, called the MTV Brand Studio, for advertisers exploring edgy and quirky branded content, which, in the past has collaborated with brands like Hyundai, HP, Airbnb, Nescafe, LinkedIn and many more. The Consumer Products of MTV are available to its fans through unique and strategic brand licensing tie-ups. The latest addition to the ecosystem is the licensing of the Roadies franchise into Café Roadies in Noida, Club Roadies in Jaipur, along with Roadies Koffeehouz and Club Roadies in Chandigarh. For information about MTV in India, visit https://www.mtvindia.com/
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