BSH Home Appliances Launches Its all-New Siemens Experience Centre In Bengaluru

BSH Home Appliances, a subsidiary of BSH Hausgeräte GmbH, a global leader in the home appliance industry has unveiled the Siemens Experience Centre in Bengaluru. This state-of-the-art facility sets a new benchmark for customer engagement, offering a deeply immersive and personalized journey into Siemens' innovative, premium appliances.

The Siemens Experience Centre is designed to revolutionize how customers interact with home appliances. Personalized one-on-one consultations with in-house chefs and experts ensure that every visitor receives tailored guidance, from choosing the right products to understanding their features and receiving post-purchase support. This commitment to personalization underscores Siemens’ focus on making premium living accessible and deeply connected to individual needs. A standout feature is the Life Arena, a live kitchen where customers can engage with Siemens' appliances firsthand.  From exclusive masterclasses to live cooking demonstrations, visitors witness the unmatched possibilities of Siemens’ technology, turning everyday tasks into extraordinary experiences.  For those designing dream kitchens, architects and designers collaborate to craft bespoke spaces that integrate Siemens’ appliances seamlessly into homes. 

The Centre showcases Siemens’ range of connected appliances that integrate effortlessly into smart homes. From coffee machines with Home Connect app compatibility to dishwashers and washing machines offering unparalleled convenience, Siemens’ appliances are engineered to simplify life while delivering sophistication and performance. The dedicated studioLine section highlights exclusive, luxury options for discerning customers, accompanied by vibrant storytelling displays that bring every product’s innovation to life.  Customers also get to experience the revolutionary iQ700 range of built-in ovens, a game-changer in the world of cooking. With an industry-first integrated camera powered by AI, the iQ700 oven allows users to select their preferred browning levels, tailoring results to individual tastes and preferences. 

Bengaluru, renowned for its rapidly growing premium kitchen segment, is cementing its position as a hub for luxury living and innovation. Contributing an impressive 15% to the All India Siemens Built-in business, the city is a hotspot for globally acclaimed modular kitchen brands like Valcucine, Leicht Kitchens, SieMatic, and Poliform Kitchens. This thriving ecosystem of premium kitchen design aligns seamlessly with the city's booming luxury market.

According to the Henley & Partners' Centi-Millionaire Report 2024, Bengaluru is set to witness a staggering 150% rise in its centi-millionaire population, further driving demand for ultra-premium lifestyle experiences.

Saif Khan, MD & CEO of BSH Home Appliances India, expressed his excitement about the expansion in Bengaluru, stating, “We are excited to announce the opening of the Siemens Experience Centre in Bengaluru, a city that thrives on innovation and smart technology. This market reflects the aspirations of modern Indian consumers who value IoT-enabled appliances, energy efficiency, and premium living.  Bengaluru is a key market for us, playing a crucial role in our growth in premium appliances segment. We are proud to create a space where customers can engage deeply with our innovative appliances, discover personalized solutions, and elevate their home living experience to new heights. The Siemens Experience Centre is more than just a retail destination—it’s a hub of inspiration, collaboration, and innovation that underscores BSH’s commitment to consumer-centricity and premium living.”

Consumers can explore the range of Siemens appliances and experience the offerings firsthand by visiting the Experience Centre at No - 8, GF, 15th Cross, 6th phase, JP Nagar, Bengaluru – 560078.

The company now operates multiple experience centres across major Indian cities, including Mumbai, Delhi, Chennai, Kolkata, Hyderabad and Bengaluru as part of its commitment to providing unparalleled access to its luxury appliance portfolio across the country.

About BSH Hausgeräte GmbH

BSH Hausgeräte GmbH, with a total turnover of some EUR 14.8 billion and 60,000 employees in 2023, is a global leader in the home appliance industry. The company’s brand portfolio includes twelve well-known appliance brands like Bosch, Siemens, Gaggenau and Neff as well as the ecosystem brand Home Connect and service brands. BSH produces at 38 factories and is represented in some 50 countries.  

BSH is a Bosch Group company.