Toyota Kirloskar Motor Marks “Namma Kannada Habba 2024” With A Splendid Celebration Of Karnataka's Vibrant Diversity And Heritage

Toyota Kirloskar Motor (TKM) hosted the Namma Kannada Habba 2024, a grand celebration themed “Diversity,” showcasing Karnataka's vibrant culture, traditions, and heritage. This year’s theme underscored the company’s remarkable progress in promoting gender diversity, with the proportion of women employees increasing from 2% to 10% over the past year. A notable highlight was the announcement of TKM’s exclusive all-women team set to participate in the Global Toyota Ekiden Marathon 2024, reflecting the company’s commitment to fostering equitable opportunities and empowering women in the workplace.

Further reinforcing its dedication to inclusivity, Mr. Masakazu Yoshimura, Managing Director & CEO of TKM, and Regional CEO for India, Middle East, East Asia, and Oceania for Toyota Motor Corporation, Japan, announced plans to gradually integrate specially-abled individuals into the workforce. This initiative aligns with TKM’s broader vision to build a workplace where diversity and inclusivity drive innovation and growth, making it a truly progressive and community-focused organization.

The event was honoured by the presence of distinguished Chief Guest—Mr. Sriimurali, a renowned Kannada actor celebrated for his impactful contributions to the Kannada film industry. His participation added a unique blend of inspiration and cinematic brilliance to the occasion. The dignitary lauded Toyota Kirloskar Motor’s unwavering dedication to celebrating and strengthening its bond with the local community, reflecting the true cultural spirit of the event.

The ’Namma Kannada Habba’ festival featured traditional art forms, music, dance, and cuisine, showcasing the state's diversity. Further, local artisans, women entrepreneurs, performers, and cultural ambassadors were invited to participate, emphasizing the rich heritage of Karnataka.

A standout moment was a cross-cultural musical performance by employees, their families, and Japanese expatriates, symbolizing Toyota’s inclusive and collaborative work environment. The celebration also featured a captivating Kannada book exhibition and Karnataka’s cultural evolution, with artifacts and installations offering attendees an immersive journey into the state’s rich history and traditions.

A new initiative, the “Toyota Chaithanya Puraskara,” was introduced to recognize and motivate local community members who have made significant contributions to society. During the Kannada Habba, nine distinguished personalities from the Ramangara and Channapatana taluks were honored with this award. The recipients were:

Mr. Surendra N from Nijiyappanadoddi for integration of technology in agriculture

Mr. Nanjundaswamy from Aralukuppedoddi for promoting millets

Mr. R. Shashi Sibanahalli, honored for his contributions in dairy farming and multi-cropping

Mr. Jayakumar from Komanahalli, recognized for adopting integrated farming system

Mr. Chethan Kumar TC from Talavadi, recognized for his work in horticulture

Mr. Partha Sarathi from Kyasapura, for his contribution to Folk Art

Mr. Kempegowda A M from Belekere, for his work in Ranga Bhoomi

Mr. Renuka Prasad from Ijooru, for his dedication to Yakshagana

Mr. Chikkaveeraiah from Bannikuppe, for his efforts in Community Development, Education, and Child Welfare.

Present at the occasion, Mr. G. Shankara - Executive Vice President, Finance and Administration, Toyota Kirloskar Motor said, “Namma Kannada Habba is much more than a celebration; it is a reflection of Toyota Kirloskar Motor's unwavering commitment to engaging with the community that has so warmly welcomed us over the years. By honouring local heroes through the Toyota Chethana Puraskara and showcasing the local culture, folk forms, women entrepreneurs, talent of artisans and performers, we aim to create a meaningful and enduring impact that resonates with the values of Karnataka. This year's theme of ‘Diversity’ further underscores our belief that embracing different perspectives and backgrounds is essential for building a strong, inclusive future. We are deeply humbled by the participation and enthusiasm of everyone involved and remain steadfast in our dedication to supporting Karnataka’s cultural and social development for years to come.”

Senior leadership from Toyota Kirloskar Motor also joined the festivities, led by Mr. Masakazu Yoshimura, Chairman and Managing Director & CEO, Toyota Kirloskar Motor, and Regional CEO for India, Middle East, East Asia, and Oceania for Toyota Motor Corporation, Japan. He was accompanied by Mr. Swapnesh R Maru, Deputy Managing Director overseeing Corporate Planning, Finance, Administration, and Manufacturing, and Mr. Tadashi Asazuma, Deputy Managing Director responsible for Sales, Service, Used Cars, and the Lexus portfolio. Their active participation highlighted Toyota’s deep respect for the cultural fabric of Karnataka and the pivotal role of Kannada Habba in strengthening ties with the local community. Adding to the vibrancy of the celebrations, Mr. Masakazu Yoshimura delivered a heartfelt speech in Kannada, which won the admiration of everyone present and underscored Toyota’s genuine commitment to embracing and celebrating local traditions.

Over the years, Kannada Habba has evolved into more than just an annual event—it is a heartfelt expression of TKM’s dedication to giving back to society, honouring regional traditions, and fostering a sense of unity and pride among the people of Karnataka. By celebrating Kannada Habba year after year, TKM underscores its deep-rooted respect for the cultural fabric of the state and its steadfast belief in creating meaningful, lasting impacts that enrich lives and strengthen communities.