The Launch Of “The Lit Series” Marks A Strategy By Easybuy, Utilizing Cross-Category Creators To Connect With Diverse Audience

Easybuy has recently launched “The Lit Series,” a bold initiative aimed at elevating consumer engagement through innovative digital content. This new series has already made a significant impact, driving a 72% increase in reach and a 25% boost in engagement across the brand’s digital platforms.

In a groundbreaking move for the fashion industry, Easybuy has teamed up with a diverse group of influencers from various fields to bring the brand's message of self-expression and authenticity to life. The lineup includes:

MJ5, the popular dance group known for its high-energy performances, who brought an electrifying music video to the series. 

https://www.instagram.com/p/DAscQYTPc5d/

Elli Avram, the charismatic actor and influencer, who took audiences on a spontaneous travel and shopping adventure, showcasing her unique style and flair.

https://www.instagram.com/reel/DBBzW0wS0EW/?igsh=MWtzOHRyYWVkMzltdw==

Aakash Gupta, the well-loved comedian, who added his signature humor to the shopping experience, providing a lighthearted yet engaging perspective.

https://www.instagram.com/p/DBREqeqoXEA/

These collaborations are designed to do more than just tell a story—they enhance it by reaching audiences across multiple interests, creating deeper connections with consumers.

One of the key highlights of this campaign is Easybuy's innovative use of cross-category creators, setting the brand apart as one of the first in the fashion industry to approach digital engagement in this way. Karan Mehta, CEO of Easybuy, emphasizes the significance of this shift: "The Lit Series brings our mission to life by creating engaging, authentic experiences that empower our customers to express their true selves while enjoying stylish, value-priced solutions. This is a powerful step forward in reaching today’s diverse consumers."

The campaign, launched under the #LitModeOn banner, is designed to create a vibrant digital presence, inviting consumers to engage with the brand in new and exciting ways. Each video in the series reflects Easybuy's commitment to versatile, everyday fashion, while celebrating individuality and self-expression. For the brand, it marks an important step in redefining accessible fashion in India’s ever-evolving retail space.

Experience “The Lit Series” Today!

Easybuy invites audiences to explore “The Lit Series” across its digital channels. The campaign embodies everything the brand stands for—style, self-expression, and fostering deeper connections with customers. As Easybuy continues to push boundaries, it sets the stage for the future of fashion, one lit moment at a time.

About EasyBuy:

Founded in 2014 by the prestigious Landmark Group, EasyBuy has quickly emerged as a leading contemporary value fashion destination. The Landmark Group’s incredible growth story, from a single store in Bahrain to over 2,200 stores across 20+ countries, is the stuff of retail legends. In India, they brought us Lifestyle, Max, EasyBuy, and more.

EasyBuy is dedicated to making fashion accessible to everyone, allowing individuals to express themselves in trendy outfits. With over 1000 styles priced under 499/- to choose from and fresh arrivals every fortnight, we ensure that fashion goes beyond just clothing; it becomes a statement of personal style and expression.

With merchandise manufactured locally in India and available in 150+ stores, EasyBuy's new store concept, spanning 8,000-10,000 square feet, features a bold new logo, a fresh and vibrant collection, and a minimalistic layout. The easy-ability concept of the EasyBuy ethos allows customers to navigate in-store seamlessly, thus helping them make purchase decisions easily. From everyday casuals for men, women, and kids, EasyBuy has your wardrobe covered with quality threads.