Toyota Kirloskar Motor Expands ABCD Program To Benefit 400 Additional Schools In Raichur

Building on the success of its A Behavioural Change Demonstration (ABCD) initiative, Toyota Kirloskar Motor (TKM) is proud to announce the expansion of the program to an additional 400 government schools in Raichur district for Financial Years 2024-25 and 2025-26. After successfully implementing the program in 100 schools over the past two years, positively impacting more than 26,000 students, the initiative will now benefit over 68,000 students in this next phase.

The program’s expansion officially commenced today with a one-day orientation session for the headmasters of the participating schools, held at the Krishi Vigyana Kendra (KVK) in Raichur. The orientation was inaugurated by Mr. Nitish K., IAS, Deputy Commissioner of Raichur, who graced the occasion as Chief Guest. This session was aimed at equipping the headmasters with tools and strategies to effectively deliver the program’s hygiene and sanitation curriculum.

As part of the program, TKM will actively promote essential hygiene practices among students through a series of training sessions that focus on handwashing, sanitation practices, water conservation, waste management, and personal hygiene. Additionally, the program will provide sanitary pads to 24,000 adolescent girls till March 2026. This initiative aims to ensure effective menstrual hygiene management and support young women in their health and well-being, empowering them to take charge of their menstrual health and advocate for their needs. Through this project, essential sanitation supplies, including buckets, mugs, cleaning agents, handwashing soap, and mopping items will be provided to support hygiene maintenance.

Beyond hygiene education, the program aims to strengthen school cabinets and School Development and Monitoring Committees (SDMCs), empower students to advocate for better sanitation, and encourage families to build household toilets where needed. Community engagement will also play a pivotal role, with awareness campaigns, video demonstrations, and annual quiz and drawing competitions to reinforce the lessons learned in schools.

Present at the occasion, Mr. Nitish K, IAS Deputy Commissioner, Raichur, said, “Education today is not just about academic excellence but about nurturing responsible, aware citizens who understand the importance of health and hygiene. The ABCD program by Toyota Kirloskar Motor is a shining example of how private enterprises can meaningfully contribute to community well-being. By teaching essential sanitation and hygiene practices to young minds, the program creates a foundation for healthier, more resilient communities. It’s heartening to see Toyota's commitment to expanding this initiative further into Raichur, reaching thousands of students and families. We look forward to the transformative outcomes this program will bring.”

Speaking on the occasion, Mr. Vikram Gulati, Country Head and Executive Vice President, Corporate Affairs & Governance, Toyota Kirloskar Motor, said, “At Toyota Kirloskar Motor, we believe that true progress is driven by collective responsibility, and our ABCD program stands as a testament to this. The success of our first phase has encouraged us to scale up our efforts and reach an additional 400 schools in Raichur. We remain deeply committed to supporting the Swachh Bharat mission by promoting hygiene education and sustainable practices. Through this expanded initiative, we aim to not only improve sanitation in schools but also foster a culture of awareness and positive change across the community.”

Launched in 2015, the ABCD program has profoundly influenced Karnataka, especially in the Ramanagara district. By 2019, the initiative had reached 1,004 schools, benefiting 58,000 students and positively impacting 430,000 community members. Following its revitalization in August 2023, the program continues to align with the national "Swachh Bharat Abhiyan" mission, contributing to India’s ongoing efforts to improve sanitation and hygiene.

TKM remains steadfast in its commitment to fostering sustainable change through community development initiatives. By collaborating with the Education Department, local authorities, and other key stakeholders, TKM is dedicated to driving long-term improvements in sanitation practices across Raichur district.