Birla Estates Sets A Remarkable Precedent In Bengaluru With A Booking Value Of About ?600 Crore For Birla Trimaya Phase 2

Birla Estates Private Limited, a wholly owned subsidiary of Aditya Birla Real Estate Limited (formerly Century Textiles and Industries Limited) today announced that Birla Trimaya Phase II – The Park, has sold almost 95% of its inventory within 24 hours of its launch achieving an approximate booking value of about ?600 Crore. This sales success follows the record-breaking performance of Phase I of Birla Trimaya, which secured approximately ?500 Crore in bookings within just 36 hours of its launch. Overall, the cumulative booking value achieved till date is approx. ?1,100 Crore and the project is anticipated to generate a revenue potential of around ?3,000 Crore across the entire 52 acre development.

Set in the prime location of Shettigere Road, Devanahalli, Bengaluru North, the project is spread across an expansive 52 acres of land parcel. Building on the success of Phase I, Birla Trimaya Phase II – The Park, presents a thoughtfully curated collection of apartments, row houses and duplex homes, catering to the diverse needs of discerning homebuyers with customised home configurations. Its strategic location, coupled with the exceptional design, represents a significant opportunity for homebuyers looking to invest in North  Bengaluru’s fast-growing real estate market.

Mr. K. T. Jithendran, MD & CEO of Birla Estates, said, “Our exceptional sell on both our phases of Birla Trimaya is a testament of our focus on consumer understanding and commitment to crafting quality spaces curated for their specific needs. Our focus on design differentiation and deep understand of the market has created this new benchmark. Bengaluru remains a key focus market in our growth plans.”

Mr. M R Seetharam, designated partner of M S Ramaiah Realty LLP said, “Our collaboration with Birla Estates underscores our commitment to developing exceptional residences that enhance the quality of living for the residents of Bengaluru.” 

Central to the ‘LifeDesigned’ philosophy, Birla Estates seeks to curate a nature inspired living and a journey for the homeowner, a charismatic lifestyle influenced by the energetic hills to the vibrant social park and culminates in the serene bay district. The strategic location of Birla Trimaya, coupled with the exceptional design, represents a significant opportunity for homebuyers looking to invest in North  Bengaluru’s fast-growing real estate market. Birla Estates also has a strong presence in other markets across Bengaluru with projects across Whitefield, Rajajinagar, Devanahalli and the recently launched Rajarajeshwari Nagar project – Birla Ojasvi.

About Birla Estates: Birla Estates Private Limited, a 100 per cent wholly owned subsidiary of Century Textiles and Industries Limited is the real estate venture of the Aditya Birla Group. In a short span of time Birla Estates has established itself as a brand of choice in the real estate industry.  Birla Estates develops premium residential housing in key markets. The company is developing land parcels both through outright purchases as well as asset light Joint Ventures apart from developing its own land parcels. In the long term, the company is focused on developing world class residential, commercial and mixed use properties and aims to be amongst the top real estate companies in India. The company’s focus is on differentiating through sustainability, execution excellence, customer centricity and thoughtful design.

The company is headquartered at Mumbai and currently has regional offices in NCR Bengaluru and Pune and also has a well- established commercial portfolio with 2 grade-A commercial buildings located in Worli, Mumbai with ~6 lakh square feet of leasable area.