Samsung’s Bespoke AI Appliances: Now Made In The Indian Maret

* The new range of Samsung’s Bespoke home appliances are now Made in India at its Sriperumbudur factory near Chennai

* Samsung’s new range of Bespoke appliances are powered by AI, allowing consumers to step in to the new era of modern homes

Samsung, India’s largest consumer electronics brand, today said that its latest Bespoke home appliances, powered by AI, are now manufactured in India.

Designed to meet the specific needs of Indian consumers, these AI-powered Bespoke home appliances are set to revolutionize the way Indian households manage their daily tasks by offering smart, personalized, and energy-efficient solutions. Moreover, with advanced inbuilt Wi-Fi, and AI chips, these Bespoke AI appliances adapt to user preferences, making everyday chores easier, faster and more efficient.

By manufacturing these appliances locally, Samsung is ensuring that Indian consumers have access to world-class products that are tailored to their needs.

Samsung recently launched 10 new Bespoke AI washing machines that are being manufactured at the Chennai plant in India. These new 12 KG Bespoke AI washing machines are ideal for Indian consumers since they come with AI intervention at every step of the washing process. The new modern washing machines come in Bespoke design with Flat Glass Door and advanced AI features such as AI Wash, AI Energy Mode, AI Control and AI Ecobubble. The AI Wash feature uses advanced sensing technology that senses the wash load, fabric weight and softeness, water level, detergent level and soil level to give the most optimum wash. With AI Energy Mode available through the SmartThings App, users can further manage the energy usage of their home appliances and save money in the process. Additionally, SuperSpeed option reduces the wash time to 39 minutes, without compromising on the wash performance. 

Equipped with artificial intelligence technologies and SmartThings capabilities, the new Bespoke AI washing machines are a milestone in consumer convenience thanks to a hyper-connected ecosystem.

Samsung is also manufacturing its Bespoke Side-by-Side (SBS) refrigerators in India, showcasing its commitment of exceeding customers’ expectations in the fast-growing premium appliances market.

As Samsung continues to scale its operations in India, the company’s long-term vision remains focused on empowering Indian consumers with cutting-edge technology that is both accessible and sustainable. By integrating advanced AI features, the company is also delivering personalized, high-quality products that cater to the evolving needs of Indian households, while also contributing to the country’s economic growth and technological advancement. Some examples of Samsung’s India specific home appliances innovations during its 29-year journey in India include,