Jammu Based DeVANS Forays Into Premium Lager Segment, Expands Six Fields Bouquet With Brute And Pilsner

Indian alcobev leader DeVANS has expanded the universe of its Brussels Award winner, Six Fields to foray into the Premium Lager segments. Six Fields has gone bold with its new strong variant Six Fields Brute while its Six Fields Pilsner is the ideal premier lounging partner allowing you to hold on to the good. The Six Fields umbrella presently consists of two Belgian Style Wheat Beers – Six Fields Blanche and Six Fields Cult – based on the world’s oldest brewing recipe while Six Fields Brute and Six Fields Pilsner mark the brand’s debut into the premium lager domain. Taking a boxful of multinational brands in the segment head on, the latest launches by the homegrown alcobev leader cater to the evolving consumer palate and are initially available in Jammu and Kashmir, Ladakh, Delhi, Uttarakhand, Rajasthan and Jharkhand.

Sharing his thoughts on the Six Fields portfolio expansion, DeVANS CMD Mr Prem Dewan said, “As a pioneering partner in the growth journey of the Indian beer market, we truly understand the pulse and demands of the consumer. One of the first homegrown wheat beers with a lineup of accolades and awards, Six Fields is testimony to the innovative streak that DeVANS has instilled in the domestic beer market. We are elated to expand the Six Fields bouquet into the premium strong and lager beer segments, catering to a much wider consumer base. The Six Fields bouquet now has something for every discerning consumer.”

He further said that Six Fields already stands tall as a youthful and exciting brand brewing fresh experiences rather than merely being a run-of-the-mill wheat beer. Six Fields Brute is the first strong lager variant in the iconic range, embodying a robust, full-bodied beer that promises a rare experience for the bold consumers while Six Fields Pilsner is an exceptionally smooth lager with a crisp, clear, golden colour and a refreshing taste. Six Fields Brute symbolises a brave, fearless persona and offers up to 8% ABV. Six Fields Pilsner on the other hand is a light, refreshing beer with up to 5% ABV.

Six Fields Belgian Style Wheat Beers are among the rare beers in India that have won multiple accolades both nationally and internationally. This includes medals at the global Brussels Beer Challenge, Spiritz Selection Awards and many others. Besides Six Fields, DeVANS is also home to award-winning Indian beers such as Godfather and Kotsberg.

With an overall brewing capacity of more than 1,80,600 KL owing to pan-India strategic production tie-ups across regions like Jharkhand, Arunachal Pradesh, Uttar Pradesh, Tamil Nadu etc, DeVANS has emerged as the leading Indian brewer over the past few years competing with international brands in the domestic market. Based out of Jammu, DeVANS is also the country’s oldest manufacturer of premium quality malt spirits and holds a key position in the Indian Single Malt segment with its flagship GianChand Single Malt Whisky that has won multiple awards and rave reviews worldwide from the likes of global whisky guru Jim Murray.