BLS E-Services Partners With SBI General Insurance To Enhance Customer Access To Essential Insurance Products Pan India

*        The partnership offers Hospicash, providing daily hospitalization benefits tailored to customer needs

*        It will also streamline insurance access to regional rural areas of India

BLS E-Services has partnered with SBI General Insurance to offer a range of essential insurance products directly to customers across India. This partnership aims to broaden access to key insurance offerings, such as Hospicash, vehicle insurance, personal accident insurance, and shop insurance, leveraging BLS’s extensive network.

Hospicash, a flexible income protection plan that offers daily hospitalization benefits to those who are primarily earning their livelihood daily and giving a security of not losing on it. Customers can choose between ?1,000 and ?2,000 daily benefits, tailoring the coverage to their specific needs to secure their financial well-being during medical emergencies. The partnership has enabled BLS E-Services to leverage its strong presence in the E-Governance sector - where it has already benefited over 40,000 customers - to provide these crucial insurance products.

This strategic partnership aims to simplify the insurance acquisition process, making it more efficient and user-friendly. Customers will benefit from:

*       Easy access to a wide range of insurance products

*       Simplified policy management through BLS E-Services

*       Faster claim processing and enhanced customer support

Commenting on the partnership, Mr. Shikhar Aggarwal, Chairman, BLS E-Services said, "This collaboration represents a pivotal moment in our journey towards financial inclusion. By bringing insurance products, we're not just facilitating transactions – we're empowering individuals and businesses also to secure their futures with confidence. This is about transforming the way India thinks about and accesses insurance."

SBI General Insurance, Business Head, Ms. Priya Kumar said, "Our partnership with BLS E-Services isn't just about expanding our reach – it's about reimagining the insurance experience for customers in the current digital era. We're excited to leverage BLS's innovative platform to create more responsive insurance solutions fulfilling the mission of improving insurance penetration in rural areas. This collaboration will allow us to gather real-time insights into customer needs, driving product innovation and setting new benchmarks in customer-centric insurance services."

About BLS E-Services:

BLS E-Services, a subsidiary of BLS International, stands as a leading technology-enabled digital service provider in India, offering a diverse range of services that encompass Business Correspondent (BC / Rural Banking Outlets) services, Assisted E-services, and E-Governance Services. These offerings are all geared towards grass-roots empowerment, revolutionizing how essential services are accessed. Through its robust network, BLS E-Services plays a pivotal role in facilitating access to a wide spectrum of essential public utility services, social welfare programs, healthcare, finance, education, agriculture, and banking services. This array of services caters to governments (G2C) and businesses (B2B), while also catering to the diverse needs of citizens (B2C) across urban, semi-urban, rural, and remote areas. Operating within a unique integrated business model, BLS E-Services bridges the digital gap in areas with low internet penetration by offering solutions through phygital strategy, i.e., physical, and digital.

About SBI General Insurance:

SBI General Insurance, one of the fastest-growing private general insurance firms, backed by the robust support of SBI upholds a legacy of trust and security. We position ourselves as India's most trusted general insurer amidst a dynamic landscape. Since our establishment in 2009, our expansion has been substantial, growing from 17 branches in 2011 to a nationwide presence of over 143 branches. In FY 2023-24, SBI General Insurance achieved significant growth, with a notable 17% increase in Gross Written Premium (GWP), reaching INR 12,731 crores.

The company has also received notable accolades including the ‘Domestic General Insurer of the Year’ - India at the Insurance Asia Awards 2023 in Singapore, recognition as one of the Best Brands 2023 at the ET Edge Best Brands events and being honoured as one of the Best BFSI Brands at the ET Now Best BFSI Brands Conclave 2024. We have also received recognition as the runner-up for Highest Growth – General Insurance at the ASSOCHAM 15th Global Insurance Summit & Awards and were named the winner in the ‘Best Large General Insurer’ category at the Mint BFSI Summit & Awards 2023.