Recharge Like a Champion: Coca-Cola Unveils Limca GlucoCharge

* The Official Hydration Drink of Neeraj Chopra, Men’s India Hockey Team and Satwiksairaj Rankireddy and Chirag Shetty

* Campaign film: https://www.youtube.com/watch?v=pRovmmrr6EM

The Coca-Cola Company unveils a new brand identity for its affordable glucose and electrolyte drink under its home-grown brand Limca - the all-new Limca GlucoCharge. With its unique combination of glucose and electrolytes, Limca GlucoCharge is a go-to beverage for rapid rehydration and energy, perfect for on-ground and everyday sweat moments and challenges to energize those leading an active on- the -go life. Limca GlucoCharge, was introduced during the Olympics with a squad of champions – Neeraj Chopra, Men’s India Hockey Team along with Satwiksairaj Rankireddy and Chirag Shetty. Through a series of brand films, the brand showcased its commitment to support the golden boy with ‘silver' lining (Link), empower the dynamic duo (Link), and back the powerful hockey team and its heroes. (Link)

Being the official hydration partner of the Olympic Games Paris 2024, the refreshing and energy-boosting drink supported champions in their pursuit of excellence. The brand also salutes athletes for their remarkable resilience as biggest international multi-sport event concludes. 

This water-based, no-fizz drink is designed for faster rehydration during physical activities such as sports, travel, exercise, and intense chores. Infused with refreshing real lemon juice, Limca GlucoCharge offers not only functional benefits but also a great taste that revitalizes you instantly.

Ruchira Bhattacharya, Senior Director, Marketing– Hydration, Sports and Tea category, India and South-West Asia, Coca-Cola said, “With Limca GlucoCharge, we're fuelling champions on and off the field, matching the energy of their unyielding spirit. We are proud to have supported our heroes for the Olympic Games Paris 2024, it reflects our commitment to driving excellence and recognize the resilience of our athletes."

With the launch of Limca GlucoCharge comes the badge of honour and excellence of our Olympic campaign. Chirag & Satwik in badminton, Neeraj Chopra in javelin and The Hockey Federation of India are key wins for the brand. Associations like these are testaments to what corporate India needs to bring to the table to support the sport ecosystem and the journey to LA 2028 will be even stronger for us- Namrata Parekh, Director & Co-Founder | Meraki Sport & Entertainment

Limca GlucoCharge is a part of The Coca-Cola Company's ongoing commitment to providing a wide spectrum of beverage choices #BeveragesForLife that cater to both taste and functional benefits. This innovation reflects the company’s endeavour to offer consumers beverages that not only taste great but also meet their hydration and replenishment needs.

About The Coca-Cola Company

Coca-Cola in India is one of the country’s leading beverage companies, offering a range of high-quality and refreshing beverage options to consumers. The company, in line with its vision of ‘Beverages For Life’ offers a wide portfolio of products which includes hydration, sports, sparkling, coffee, tea, nutrition, juice and dairy based products. In India its beverage range includes Coca-Cola, Coca-Cola Zero Sugar, Diet Coke, Thums Up, Charged by Thums Up, Fanta, Limca, Sprite, Maaza, Minute Maid range of juices and Honest Tea. The Company also offers hydration beverages including Limca GlucoCharge, Smartwater, Kinley, Dasani and Bonaqua packaged drinking water and Kinley Club Soda. Premium products constitute Schweppes and Smartwater. In addition, it offers a Costa Coffee range of tea and coffee. The Company is constantly transforming its portfolio, from reducing sugar in its drinks to bringing innovative new products to market.

The Company along with its owned bottling operations and franchise bottling partners has a strong network of close to 4 million retail outlets through which it refreshes millions of consumers across the country. It seeks to positively impact people’s lives, communities and the planet through water replenishment, packaging recycling, sustainable agriculture initiatives and carbon emission reductions across its value chain.

Globally together with its bottling partners, The Coca-Cola Company employs more than 700,000 people, helping to bring economic opportunity to local communities worldwide. Learn more at www.cocacolacompany.com and follow us on Twitter, Instagram, Facebook and LinkedIn.