realme Unveils realme 13 Pro Series 5G, Ultra Clear Camera With AI Alongside realme

*        Watch S2 & realme Buds T310 starting from INR 23,999, INR 4,499, & INR 2,199, respectively

*        The realme 13 Pro Series 5G, positioned as Ultra Clear Camera with AI comes with industry’s first AI photography architecture, HYPERIMAGE+ camera system and features a unique ‘Monet’ inspired design made in collaboration with the Museum of Fine Arts, Boston (MFA)

*        The realme 13 Pro+ 5G is available in two exquisite colors: Monet Gold and Emerald Green, and three storage variants: 8GB+256GB priced at INR 29,999, 12GB+256GB priced at INR 31,999 and 12GB+512GB priced at INR 33,999.

*        The realme 13 Pro 5G is available in three striking colors: Monet Gold, Monet Purple and Emerald Green, priced at INR 23,999 for 8GB+128GB, 8GB+256GB priced at INR 25,999 and 12GB+512GB priced at INR 28,999.

*        The realme Watch S2 comes equipped with Super AI Engine, AI Personal Assistance and a Smart Dial Engine for a personalized user experience. It features a 1.43" AMOLED Display housed in an Advanced Stainless Steel Texture Body available in a choice of three beautiful colors - Metallic Grey, Midnight Black & Ocean Silver, this feature-packed smartwatch is starting at INR 4,499.

*        The realme Buds T310 features a 46dB Hybrid Noise Cancellation and offers adjustable three-level noise reduction. It houses a 12.4mm Dynamic Bass Driver and 360° Spatial Audio Effect for an immersive auditory experience and available in three stylish colors: Monet Purple, Vibrant Black, and Agile White, these earbuds are priced at INR 2,199.

*        The early bird sale for realme 13 Pro Series 5G is scheduled for 30th July from 06:00 PM to 10:00 PM on realme.com and Flipkart and the pre-booking starts from July 31, 12 AM onwards on realme.com & Flipkart and July 30 after the launch on Mainline channels.

*        The first sale for realme Watch S2 and realme Buds T300 starts from August 5, 12 PM onwards on realme.com and Flipkart with cash benefits up to INR 500 & INR 300 respectively and the first sale for realme 13 Pro Series 5G is scheduled from August 6, 12 noon onwards on realme.com, Flipkart and Mainline channels

*        On purchase of all these products before August 12th, users will receive an exclusive benefit 30-day free replacement guarantee through the realme Care program.

realme, the most popular smartphone brand among Indian youth, today announced four ground-breaking products in their smartphone & AIOT portfolio - the highly anticipated realme 13 Pro Series 5G, realme Watch S2 and realme Buds T310. The realme 13 Pro Series 5G, includes two models: the realme 13 Pro+ 5G and realme 13 Pro 5G. It features an Ultra Clear Camera with AI, combining cutting-edge camera technology with stunning designs inspired by one of the legendary masters of Impressionism, Claude Monet.

realme unveiled its ambitious plans to become a major player in the mid-to-high-end smartphone market. This ambition is evident in three key areas: Large Memory Popularization, Quality Upgrade, and our AI+UI Popularizer Plan. As a tech brand that deeply understands young users, realme promises that every future Number Pro Series will come standard with a 512GB memory option, meeting the expectations of this demanding demographic. To enhance the durability of its products, realme also confirmed that every future Number Pro Series phone will come equipped with a minimum of IP65 Water and Dust Resistance.

Commenting on the launch, a realme spokesperson said, “We are thrilled to unveil the realme 13 Pro Series 5G, realme Buds T310, and realme Watch S2 today. Understanding the needs of our young users, in June, we announced our Next AI Lab and AI+UI Popularizer Plan, aiming to bring next-generation AI experiences to at least 100 million users within the next three years. The launch of the realme 13 Pro Series 5G is the first step in realizing this vision. With its Ultra Clear Camera powered by realme's advanced AI capabilities, users can expect superior photography experiences. The realme Buds T310 and realme Watch S2 further exemplify our dedication to providing cutting-edge technology and quality. With these new additions to our AIOT portfolio, we continue to redefine the boundaries in the AIOT segment. We look forward to continuing our journey in bringing innovative and high-quality products to our users, pushing the envelope of what's possible with technology.”

“We are thrilled to continue our long-standing partnership with realme to unlock premium smartphone experiences for users in India,” said Saurabh Arora, Mobile, Compute and XR Business Head, Qualcomm India Pvt. Ltd.  “Equipped with convenient AI for smooth multitasking and seamless connectivity, the Snapdragon® 7s Gen 2 Mobile Platform is committed to perform beyond expectations enabling a variety of use cases on the realme 13 Pro Series 5G for all your productivity and entertainment needs such as gaming, stunning photo and video capture and more.”

The realme 13 Pro+ 5G is a testament to realme's dedication in providing exceptional value and exceeding conventional flagship standards. Powered by the dual 50MP Sony AI cameras with the industry’s first AI photography architecture, HYPERIMAGE+ camera system, it ensures an ultra-clear shooting experience. It also features a unique design made in collaboration with the Museum of Fine Arts, Boston (MFA), drawing inspiration from the legendary Impressionist master, Claude Monet, reimagining the Impressionist style for a new generation. With the introduction of AI capabilities, the realme 13 Pro+ 5G offers a smarter user experience, transforming how users interact with their device. The realme 13 Pro+ 5G is available in two exquisite colors: Monet Gold and Emerald Green, and three storage variants: 8GB+256GB priced at INR 29,999, 12GB+256GB priced at INR 31,999 and 12GB+512GB priced at INR 33,999 on realme.com, Flipkart and Mainline Channels.

The realme 13 Pro 5G is a testament to realme's commitment in delivering exceptional value and surpassing traditional flagship standards. Powered by the Snapdragon® 7s Gen 2 5G Chipset with a 3D VC Cooling System, it ensures a smooth gaming experience while providing an unprecedented cool experience. The device boasts a class-leading 50MP Sony main camera with the industry's first Al photography architecture, the HYPERIMAGE+ camera system, ensuring ultra-clear shooting experiences across various scenarios. It also features a unique collaboration with the Museum of Fine Arts, Boston (MFA), drawing inspiration from the legendary Impressionist master, Claude Monet, reimagining the Impressionist style for a new generation. The realme 13 Pro 5G is available in three striking colors: Monet Gold, Monet Purple and Emerald Green, and three storage variants: 8GB+128GB priced at INR 23,999, 8GB+256GB priced at INR 25,999 and 12GB+512GB priced at INR 28,999  on realme.com, Flipkart & Mainline Channels.

The realme Watch S2 is the latest addition to realme’s AIOT portfolio, boasting a range of key selling points that set it apart. Equipped with a Super AI Engine, the watch offers AI Personal Assistance and a Smart Dial Engine for a personalized user experience. The device features a 1.43" AMOLED Display housed in an Advanced Stainless Steel Texture Body, with an exquisite glass cover and high-end crafted body.  The realme Watch S2 stands out with its comprehensive sports and health monitoring capabilities. The smartwatch is also IP68 Dust & Water Resistant, ensuring durability and reliability. With a customizable 20-day battery life, users can enjoy extended usage without frequent charging. Available in a choice of three beautiful colors - Metallic Grey, Midnight Black & Ocean Silver, this feature-packed smartwatch is priced at INR 4,499  on realme.com, Flipkart and Mainline channels.

The realme Buds T310 is a testament to realme's commitment to providing exceptional audio experiences. Equipped with 46dB Hybrid Noise Cancellation, the earbuds offer adjustable three-level noise reduction for a personalized listening experience. The device features a 12.4mm Dynamic Bass Driver that delivers rich and powerful sound, complemented by 360° Spatial Audio Effect for an immersive auditory experience. The realme Buds T310 provides up to 40 hours of total playback, ensuring long-lasting music enjoyment. The AI Deep Call Noise Reduction feature ensures clear calls even in noisy environments, while the Smart Dual-device Connection allows seamless switching between devices. The dynamic sound effects enhance the overall audio quality, while the 45ms ultra-low latency ensures perfect sync between audio and video. Each earbud weighs as light as 4.2g and features a 110° earphone cover. Adopting an ergonomic design, it fits different ear shapes, providing a comfortable and non-sensory wearing experience. Available in three stylish colors: Monet Purple, Vibrant Black, and Agile White, these earbuds are priced at INR 2199 on realme.com, Flipkart and Mainline channels.

About realme

realme is a technology brand that specializes in providing leap-forward products with a comprehensive superior experience for global users. The brand was officially established on May 4th, 2018 by a young and strong team with rich smartphone industry experience. Currently, realme has 70+ million users in India, committed to creating a smart, connected, and trendy lifestyle for the youth, realme democratizes leap-forward technology to provide the best technology products in each price segment.

As per IDC Q2 2022 report, realme climbed to the second slot for a second time, with a robust YoY growth of 24% (highest among the top five brands) in 2022. It cemented its second position in the online channel with a 23% share.  realme has achieved a staggering QoQ growth of 51% in the second quarter of 2023, as reported by Counterpoint, a renowned market research firm. Additionally, realme secured the No. 3 position among the top 10 smartphone brands as per IDC's rankings for Q2 2023.

realme has introduced a new product mix strategy named the "Spire Strategy" approach, wherein each product series features a breakthrough technology that serves as the pinnacle of our robust product line. It includes prioritizing superior design, performance, and overall user experience for all products.

realme has also implemented a new marketing strategy that consists of cultivating marketing, eCommerce, and a simply better strategy. With the cultivating marketing strategy, realme is building local teams to leverage their experience and make engagement more personalized for users. In terms of eCommerce, realme is working closely with existing online partners and exploring more opportunities with leading eCommerce platforms to expand its reach across regions. Additionally, the simply better strategy focuses on exploring the future of tech with the GT series, a leap-forward performance flagship series while the number series brings leap-forward imaging and key leap-forward innovation, making it more accessible to consumers.

For more information, visit: www.realme.com/in/