Jewels By Preeti Strengthens Retail Business; Aims To Clock INR 40 Crore In FY25

Jewels by Preeti, one of India’s leading diamond jewelry brands, has announced its aims to clock INR 40 crore in revenue for the fiscal year 2024-25. Having marked a significant growth of INR 125 crore since inception, the company is in a hyper-growth phase driven by its jewelry designs, solitaire pieces, and diamond necklace collection.

Jewels by Preeti aims to capture a bigger share of the natural diamond industry in India. After making a mark in New Delhi, the brand is rapidly expanding its retail footprint in Mumbai, Delhi, Bengaluru, Pune, Hyderabad, Chennai, Kolkata, and Ahmedabad to provide best-in-class consumer natural diamonds to its customers.  With the growth in consumer demand, Jewels by Preeti is planning to further expand its product range in the lightweight and lab-grown diamond  category.

Commenting on the same, Dr Preeti Jain, Founder, Jewels by Preeti said,“We are delighted to announce that we have achieved positive growth since inception and moving forward towards the forthcoming fiscal year with unwavering determination & growth strategy.

Looking ahead to the festive season, we are anticipating a surge in our sales growth. Our team is continuously seeking partnerships with new manufacturers across different jewelry categories and prioritizing store offline expansion to meet the evolving demands of our clientele.”

As lab-grown diamonds, choker necklaces, detachable diamond jewelry, and delicate daily wear bangles are witnessing a surge and are in vogue in the jewelry arena,  Jewels by Preeti is recognizing this ongoing trend and stacking up more product lineups from this range for the festive/ wedding seasons ahead.

About Jewels by Preeti

Jewels by Preeti, founded in the year 2010 by Dr. Preeti Jain, is a pure amalgamation of trailblazing creativity and style. Today, ‘Jewels by Preeti’ has come a long way, completing glorious years in the industry and having witnessed resounding success and growth since the brand's inception.

Drawing inspiration from artistic interpretations, they offer an intricate blend of classic and chic design details for discerning jewelry customers who appreciate the power of diamond jewelry. Having also worked with renowned magazines for cover shoots with Bollywood celebrities.

The brand continues to garner rave reviews from the press and staunch clientele, incorporating elite celebrities from the showbiz industry, such as Mr Amitabh Bachchan, Vaani Kapoor, Jacqueline Fernandes, Vidya Balan, Aditi Rao Hydari, Salman Khan, Ranveer Singh, and more such eminent celebrities from the entertainment world.

JBP offers a comprehensive and versatile range of dazzling jewelry pieces, ranging from daily-wear dainty pieces to dazzling solitaire stunners. That can be worn not just to commemorate special milestone moments but also to cherish and embrace everyday mundane bliss through jewelry pieces tailored to fit all key requirements of diamond jewelry for a contemporary yet regal wardrobe.In a short span of time, the brand was able to bag a prestigious assignment with India’s largest-read magazine Femina and internationally recognized brand L’Oreal.

One of the breakthrough moments for the brand was when Jewels by Preeti got a chance to become a part of India International Jewellery Week 2012 (IIJW), 2014 & 2015, which is an attempt to provide an international platform to India’s budding and leading jewelry designers. The showstoppers were Ayushmann Khurrana, the star of the super hit movie Vicky Donor, Kalki Koechlin of Yeh Jawani Hai Deewani & Ileana D’Cruz of Barfi and Main Tera Hero for the respective years.

Jewels by Preeti was also approached to design Nazraana 2016’s collection for the world-renowned brand “Rio Tinto” one of the world’s major producers of diamonds. Being invited to the "World Diamond Conference" was a big feat and an immense matter of pride for JBP. Conducted by Russian President Vladimir Putin and Prime Minister Shri Narendra Modi in Delhi in December 2014.