Godrej Appliances Unveils Wide Portfolio With AI Technology For The Festive Season

 ~ extensive product lineup with AI Tech features

~brand aims to maintain 40% growth during the festive period over last year

The Appliances business of Godrej & Boyce, part of Godrej Enterprises Group, showcased its wide product portfolio with intelligent AI Technology that will be available in stores for consumers in Bangalore.

Consumers today have become more tech savvy and appreciate intelligence in their products- be it devices or appliances. Accordingly, Godrej’s range of appliances in Washing Machines, Refrigerators and Air Conditioners come with in-built intelligence that monitors usage, senses various parameters like ambient weather, food load, cloth load or cloth balance among others depending on the appliance and accordingly optimises the machine’s performance.

The company has also added new machines in the larger capacities given the growing trend towards the same amongst consumers like 400+ Litre Frost Free Refrigerators, large 10 Kg Front load Washing Machines, and 2.5 Tr Air Conditioners. Given the company’s commitment to energy efficiency, Godrej also has on offer India’s most efficient refrigerator consuming less than 100 units of power per year, High efficiency 5-star Air Conditioners, Front Load Washing Machines and Deep Freezers. The company has also lined up a strong portfolio of Front Load Washing Machines with a slew of exclusive offers. Festivities start from the Independence Day Week for the industry and consumers can expect offers ranging from extended warranty to cashbacks and easy EMIs.

Commenting on the upcoming festive season, Kamal Nandi, Business Head and Executive Vice President – Godrej Appliances said, "Summer was a great start for the industry in the South region. With a strong line up of new additions to our premium product range - larger capacities and intelligent technologies, along with exciting offers, we expect to maintain the 40% growth we saw in the summer quarter, in festive season as well. We are pleased to offer an extensive product lineup with intelligent, made in India, AI Technology that optimizes performance and adds convenience.”

About Godrej Appliances

Godrej Appliances, part of the Godrej Enterprises Group, is one of the leading Home Appliances players in India. It was the first Indian company in 1958 to manufacture refrigerators and since then Godrej Appliances has expanded its portfolio across several categories like Washing Machines, Air Conditioners, Microwave Ovens, futuristic Thermo-electric cooling solutions, Air Coolers, Deep Freezers, highly specialized Medical Refrigerators, Dishwashers, and the specialized Insulin Cooler. This portfolio has been powered by the driving philosophy of 'Things Made Thoughtfully.’

Environment protection is a core value at Godrej and our products and processes are based on both human-centric design and planet-centric design. Both manufacturing units of Godrej Appliances became the first in India to win the coveted Platinum Plus Green Co. certification for their pioneering eco-friendly practices. The brand takes pride in its carefully designed products and environment-friendly technologies. Further to this, it promptly provides the best-in-class consumer - rated after-sales service through more than 680 service centers and 4500+ SmartBuddy service experts pan-India.

To learn more visit: https://www.godrejenterprises.com/godrej-appliances