Our Focus On Premium Segment Is Driven By The Aspirational Middle Class: Embassy Group

As per a recent industry report by Knight Frank, Bengaluru’s housing sales register 4% growth in H1 2024; homes priced at ?Rs  crore and above witness 76% annual growth.  In line with the same, Embassy Group Reeza Sebastian Karimpanal – Executive President, Residential Business, Embassy Group. says that the recent surge in real estate sales in Bengaluru, particularly in the premium housing segment, is a testament to the city's robust economic growth and positive home buyer sentiment. According to recent industry reports, the premium segment has seen a remarkable 76% annual growth, accounting for 50% of the overall sales in the first half of 2024. This trend is not only a positive indicator for the real estate market but also reflects the changing preferences of homebuyers who are increasingly seeking high-quality, premium living spaces from branded developers. Additionally, the increase in fresh supply by 9% to meet this demand is a clear sign that developers are responding to the market's needs.

At Embassy Group, we are committed to catering to these evolving demands. Our focus on the premium segment is driven by clear market signals that this is where the volume and demand are. In the days ahead, we see the fast-rising aspirational middle class as our future customers and are poised to build for this dynamic demographic, recognising that they are at the core of the market's momentum.”