Madame Introduces Bridgerton Collection, Merging Netflix Regency With Contemporary Fashion

Madame, the premium womenswear fashion brand, has dropped yet another buzz for its customers with the unveiling of its collaboration with Shondaland at Netflix; the brand has launched their latest capsule collection inspired by the highly popular Bridgerton series. The announcement comes post the launch of Bridgerton’s Season 3. 

One of its kind, this collaboration marks a celebration of the European elegance fused with the brand’s contemporary allure. 

The Bridgerton Series has ignited among its viewers, a resurging preference for regal elements like embroidered dresses, empire waists, crystal encrustments, floral patterns, luxurious fabrics, corsets, flowy cotton gowns, etc. In response to this regency trend, Madame has curated the collection exclusively for its customers to meet these regency fashion desires with a contemporary twist. Featuring a range of limited-edition styles, each piece exudes a luxurious feel reminiscent of historical splendor.

The offerings showcase dresses adorned with graceful A-line silhouettes in premium fabrics and delicate floral prints, tailored for garden parties, soirées, and evening events. For a touch of regality in casual wear, t-shirts have been designed with golden-hued typography and rhinestone-like embellishments, perfect for the gen-Z customers looking to add a Bridgerton flair to their everyday outfits. The workwear shirts, designed with ornamentally adorned buttons, bring a sophisticated touch to professional attires. 

Parika Rawal, Design Head of Madame, expressed: "Our Bridgerton Collection seamlessly blends the elegance of bygone eras with contemporary style, offering the wearers a stunning presence at any occasion. It’s a unique opportunity for our customers to embrace Bridgerton’s regency while making a modern statement in today’s continuously evolving fashion scene."

Madame’s Bridgerton Collection is designed to transport wearers into the realm of Bridgerton's aristocratic society through these carefully selected vintage styles, without compromising on the brand’s modern flair. The launch underscores the brand’s commitment to offering the latest in fashion to its customers.

About Madame:

Madame, a women’s westernwear brand, was launched in 1993. It caters to a wide range of fashion apparel and accessories for women. The brand provides fast fashion in-trend merchandise, casual wear, and party wear. In line with its global image, Madame has 170+ exclusive stores in tier I & tier-II cities. Ever since the start of its first store in 2002, the brand has briskly grown across India and is available in over 700+ retail outlets across the country. The brand is also vended through online markets including Myntra, Ajio, Flipkart, and Amazon, and its own online store, glamly.com.