Monday, June 10, 2024

Yamaha Launches Fascino S With ‘Answer Back’ Feature Across India


* Available in the exhilarating Matte Red, Matte Black and Dark Matte Blue colour shades

India Yamaha Motor (IYM) Pvt. Ltd., in alignment with ‘The Call of the Blue’ brand campaign, today launched the Fascino S model with an ‘Answer Back’ feature. Fascino S encapsulates the essence of stylish European design, performance, and innovation. The premium scooter model, a vibrant addition to Yamaha’s portfolio, is available in the striking Matte Red and Matte Black color shades, along with the captivating Dark Matte Blue colour option, further enhancing the brand’s reputation for elegance and style.

The highlight of the 2024 Fascino S model is the ‘Answer Back’ function. The feature can be used by the customers through Yamaha’s mobile Application called as ‘Yamaha Scooter Answer Back’. By pressing the answer back button within the application, the riders can easily locate their scooter. It responds by activating both left and right indicators along with a horn sound for approximately two seconds – adding to the convenience and ensuring a more enjoyable ride for customers. The Application can be installed easily from Google Playstore/App Store.

Fascino S model continues to feature Yamaha’s cutting-edge BS VI compliant, air-cooled, fuel-injected (Fi), 125 cc Blue Core hybrid engine with Smart Motor Generator (SMG), enabling “Silent Start” of the engine, and delivering unmatched “Power Assist” performance. The model is also equipped with advanced automatic Stop & Start System (SSS) including Normal Mode and Traffic Mode, providing riders with an effortless riding experience coupled with reduced fuel consumption.

Speaking on the occasion, Mr. Eishin Chihana, Chairman, Yamaha Motor India Group of Companies, said, “With the evolving trends in the two-wheeler industry, making the portfolio most relevant for the target audience is of utmost importance. Today, Indian urban consumers are exhibiting mature choices that are bold, dynamic, and smart. At Yamaha, we consistently prioritize customer needs and create solutions that adds value to their overall ride experience. The 'Answer Back' feature in Fascino S will surely resonate with our customers who appreciate Yamaha for its unique style and great convenience. We will continue to innovate and introduce such convenient features to deliver an enriching experience to our customers.”

These exciting enhancements underscore Yamaha’s commitment to innovation and customer satisfaction, setting new standards in the scooter segment. As the Fascino S continues to charm riders nationwide with its blend of style and technology, Yamaha remains at the forefront of transforming premium urban mobility on two wheels.

Fascino S will be available at all Yamaha authorized showrooms, at the below mentioned price:

Color                                       Price (Ex-showroom, Delhi)

Matte Red & Matte Black          Rs. 93,730/-

Dark Matte Blue                       Rs. 94,530/-

About Yamaha Motor India group of companies:

Yamaha Motor made its initial foray into India in 1985 as a joint venture. In August 2001, it became a 100% subsidiary of Yamaha Motor Co., Ltd, Japan (YMC). In 2008, Mitsui & Co., Ltd. entered into an agreement with YMC to become a joint investor in India Yamaha Motor Private Limited (IYM). IYM's manufacturing facilities comprise State-of-the-art plants at Surajpur (Uttar Pradesh) and Kanchipuram (Tamil Nadu). The infrastructure at these plants supports the production of motorcycles and parts for the domestic as well as overseas markets. YMC has established its subsidiaries - Yamaha Motor Research and Development India Pvt Ltd. (YMRI), Yamaha Motor India Sales Pvt Ltd. (YMIS) and Yamaha Motor India Pvt Ltd. (YMI) in India to independently support IYM in the development, sales & marketing of its products and overall business planning & regional control respectively. Presently, its product portfolio includes YZF-R3 (321cc), MT-03 (321cc), YZF-R15 V4 (155cc), YZF-R15S V3 (155cc),  MT-15 V2 (155cc); FZS-Fi Version 4.0 (149cc), FZS-Fi Version 3.0 (149cc), FZ-Fi Version 3.0 (149cc), FZ-X (149cc), AEROX Version S (155cc), AEROX (155cc) and scooters like Fascino 125 FI Hybrid (125cc), Ray ZR 125 FI Hybrid (125cc), Ray ZR Street Rally 125 FI Hybrid (125cc).

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