"SecurEyes Urges Data Backup Vigilance On World Backup Day"

In today’s hyper-connected world, data is the kingmaker. As our lives become increasingly reliant on technology, World Backup Day on March 31st serves as an important reminder on the importance of protecting our valuable digital assets.

The primary goal of World Backup Day is to emphasize the significance of backing up data regularly to prevent data loss due to various reasons such as hardware failure, malware attacks, accidental deletion, or natural disasters.

The Day was first observed in 2011 by a group of Reddit (Reddit is a social news aggregation, web content rating, and discussion website)  users who wanted to promote the importance of data backup. Since then, it has gained recognition and support from individuals, businesses, and organizations worldwide.

From cherished family memories captured in photos to critical business documents, the reliance on digital data has never been greater. This year, as we observe World Backup Day, SecurEyes, a pure-play cybersecurity consulting services, and products company that also provides cybersecurity training and education, advises people to understand the importance of backing up their data, which can save them from potential consequences of a cyber crisisdisaster.

Emphasizing the importance of backup, Karmendra Kohli, CEO of SecurEyes, opines, “Any data today is more vulnerable than ever before. Implementing robust backup strategies acts as strong mitigation measure to safeguard against data loss due to cyber threats.”

Seemanta Patnaik, CTO of SecurEyes, says, “I hope this World Backup Day serves as a catalyst to prioritize data protection, data security and data resilience. It is important to practice regular backups to minimize risks and ensure uninterrupted operations.”

Risks and Challenges 

The explosion of digital data is staggering, with projections indicating that the global datasphere could reach a massive 180 zettabytes by 2025. This includes everything from social media posts and emails to financial records and professional presentations. With such an overwhelming volume of data being generated, the risk of data loss looms larger than ever before.

One of the most potent threats to our digital security is the rise of ransomware attacks. These malicious programs encrypt your data, essentially holding it hostage until a hefty ransom is paid. In 2023 alone, ransomware attacks increased by 66%, reportedly, highlighting the urgent need for robust backup solutions – which can act as the primary mitigation against such attacks.

While many turn to cloud storage for its convenience and accessibility, it’s essential to recognize that it’s not infallible. Accidental deletions, service outages, and even account breaches can result in data loss. 

Understanding the Consequences of Data Loss

The repercussions of data loss reach far beyond mere inconvenience and can have profound emotional and financial impacts. Losing irreplaceable photos, videos, and documents can be heartbreaking, while businesses that lose critical data face lost productivity, reputational damage, and potential legal issues.

Common causes of data loss include hardware failure, software corruption, cyberattacks, and accidental deletion. Each of these poses a significant risk, with potentially devastating consequences in terms of both personal attachment and financial loss.

Harnessing the Power of Backups

Fortunately, the power of backups offers a lifeline in the face of digital disaster. A backup is simply a copy of your information stored on a separate device or location, acting as a safety net that allows you to restore lost or corrupted data with minimal fuss. Different backup methods, such as local and cloud backups, offer varying advantages, from faster access and control to convenience and accessibility.

Local backups involve storing your data on an external hard drive or USB flash drive, providing a tangible sense of security and control. On the other hand, cloud backups utilize online storage services, offering convenience and accessibility from anywhere with an internet connection. Regardless of the method chosen, the key is to ensure redundancy and regularly test backups to verify their functionality.

“On World Backup Day, we urge individuals and businesses alike to take action and create a simple yet effective backup plan. Start by identifying critical data and understanding what is most important to you, whether it’s personal photos, financial records, or work documents,” added Mr. Patnaik.

Consider a combination of local and cloud backups to ensure redundancy, following the 3-2-1 backup strategy (three copies, two different media, one offsite location) for added redundancy, resilience and security (availability).

Benefits of a Strong Backup Plan

Peace of Mind and Reduced Stress: A recent study found that data loss can lead to significant stress and anxiety. Knowing your data is safeguarded allows you to relax and focus on what matters most. 

Increased Productivity and Efficiency: When disaster strikes and data loss occurs, the time spent recovering information can significantly disrupt your workflow. Having a readily available backup minimizes downtime and allows you to resume your activities quickly.

As per reports (https://securitytoday.com/Articles/2024/03/11/Study-Insider-Driven-Data-Loss-Events-Cost-an-Estimate-15-million.aspx) , a study estimates that data loss events can cost businesses an average of INR 28,13,434 per hour. Implementing backups helps minimize such financial losses.