Housing.com Launches AI-Powered Price Trend Engine To Enhance Home Search Experience

·  Delivers extensive historical price trends over the last 2-3 years

·  Enables comparison of prices across different neighborhoods

·  Attracted over 2 million users in its pre-launch phase

In a significant development for home searchers, Housing.com, the premier real estate platform in India, has unveiled an AI-driven Price Trend Engine. This cutting-edge feature utilises Machine Learning (ML) and Artificial Intelligence (AI) to offer users critical pricing data and insights, thus facilitating more informed decisions for buying, selling, or renting properties. Initially accessible in Mumbai, Gurugram, Bengaluru, and Hyderabad, plans are underway to introduce this service to other major cities, setting a new standard in online real estate search across the country.

Housing.com's proprietary algorithm is pivotal to this launch, presenting not only current market prices but also a detailed analysis of price movements over the past 2-3 years.

This tool provides users with an in-depth understanding of price dynamics in specific neighbourhoods and developments. Housing.com enhances user knowledge by allowing comparisons with adjacent areas, thereby enabling predictions of price appreciation and helping to identify the ideal times for undertaking property transactions. This tool also aids consumers in aligning their financial planning and budgeting with their home purchasing timelines.

Mr. Dhruv Agarwala, Group CEO of Housing.com, Proptiger.com and Makaan.com remarked, "At the heart of our ethos is the unwavering commitment to deliver superior consumer experiences. In the current dynamic tech environment, AI has become fundamental in driving innovation across sectors. For any progressive tech enterprise, integrating AI and ML is not just a choice but a strategic necessity. With AI transforming our interactions with the world, leveraging this technology is not just about gaining a competitive edge but also about creating exceptional consumer experiences."

Mr. Sangeet Aggarwal, Head of Product & Design at Housing.com, Proptiger.com and Makaan.com stated, "By bridging technology with real estate, we've crafted a solution that not only equips users with a comprehensive market view but also guides them towards making confident property decisions.”

He further noted, “The engagement of over 2 million users during our pre-launch phase is a testament to Housing.com’s commitment to solving key consumer problems."

With the introduction of the AI-enabled Price Trend feature, Housing.com once again underscores its role as an innovator in the real estate domain, offering invaluable market insights to users and transforming the approach to property transactions.

About Housing.com

Established in 2012 and later acquired by REA India in 2017, Housing.com has emerged as India's foremost comprehensive prop-tech platform for homeowners, home seekers, landlords, developers, and real estate brokers. With an extensive range of listings including new homes, resale homes, rentals, plots, commercial spaces, and co-living spaces throughout India, Housing.com offers unparalleled services in the real estate industry. Powered by robust research, data, and insights, our platform delivers a comprehensive suite of real estate solutions, encompassing advertising, marketing, sales solutions for developers and brokers, personalized search, virtual viewing, AR&VR content, home loans, a variety of DIY services for homeowners and seekers, as well as post-transaction services for consumers.

As a subsidiary of REA Group Ltd. (ASX: REA), REA India (formerly known as Elara Technologies Pte. Ltd.) stands as the preeminent real estate technology platform in the country, overseeing Housing.com, Makaan.com, and PropTiger.com. With 24 offices strategically located across India, including our corporate headquarters in Gurugram, Haryana, REA India maintains a national presence, delivering exceptional real estate services to clients.

To explore further information about our company and the wide range of services we offer, kindly visit our website at http://www.housing.com/.