Friday, December 8, 2023

Honda Cars India Flags Off The 12th Edition Of “Drive To Discover”


* Showcases Honda’s premium-line up of the All-New Honda Elevate, Honda City e:HEV, Honda City and Honda Amaze 

* The theme for this year drive is “The Journey to the East” and the Drive will cover over 500 kms. 

Honda Cars India (HCIL), a leading manufacturer of premium cars in India flagged off the much-anticipated 12th edition of its experiential drive series, “Drive to Discover”. 

The drive will feature Honda Cars India’s premium lineup, of Honda Elevate, City e:HEV, City 5th-Gen and Amaze, and will pass through the magical landscapes of Sikkim and West Bengal. 

The drive will commence from the city of Siliguri, and cover destinations like Gangtok, Pelling, and Kalimpong via the iconic town of Darjeeling and culminating on the 12th of December. This journey will provide opportunities for the participants to see Mt. Kanchenjunga in all its grandeur and immerse themselves in the region's cultural richness, ensuring an unforgettable experience. 

Mr Kunal Behl, Vice President, Marketing and Sales Honda Cars India Ltd., expressed his enthusiasm on the drive stating, " We are thrilled to embark on yet another exciting edition of Drive to Discover, the 12th season holds the promise of an extraordinary journey. This drive not only showcases the breathtaking beauty of Northeast India but also highlights the capabilities of our vehicle lineup. We're particularly pleased with the overwhelming response our newly launched Honda Elevate has received from customers nationwide. We look forward to seeking new adventures on this drive with our reliable models that seamlessly blend comfort, safety, and driving pleasure.” 

HCIL’s premium line-up embodies Honda’s global DNA in technology and commitment to delivering fun to drive experiences. 

About Drive to Discover 

The ‘Drive to Discover’ initiative is an annual drive event conceptualized and organized by Honda Cars India Ltd that exemplifies the robustness, excellence, and dependability of all Honda products. The occasion is the perfect blend of adventure and premium Honda goods. Aside from its well-known attributes of durability, dependability, and fuel efficiency, all Honda vehicles are closely connected with cutting-edge design and technology. The D2D has reignited a strong sense of community among the participants over the years and delivers premium experiences with cutting-edge technology, convenience, and sustainability. It also allows auto enthusiasts to drive around the magnificent region firsthand. 

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