MAGGI Unleashes Potential Of Millets With New “MAGGI Oats Noodles With Millet Magic”

Nestlé India has added a new offering in their Millet-based product portfolio with the launch of MAGGI Oats Noodles with Millet Magic, under MAGGI Oats Noodles sub-brand. Consumed by nearly two-third of the Indian households, MAGGI noodles can contribute positively to make millets mainstream in India.

The new product offers a combination of two millets - Sorghum (Jowar) and Finger Millet (Ragi), along with goodness-filled oats. MAGGI has taken the flavorful Masala direction to make millets enjoyable and elevate the experience.

Commenting on the launch, Mr. Rajat Jain, Director – Foods Business, Nestlé India, said, “We are excited to introduce the new MAGGI Oats Noodles with Millet Magic with goodness of millets. This launch is in line with MAGGI’s commitment to provide consumers with diverse options by recalibrating innovations. With this new product we have combined oats with Indian Millets to offer consumers a product which is a source of fiber and protein. Over the four decades of our existence in India we have received immense love from our consumers. We are confident that the MAGGI Oats Noodles with Millet Magic will be received by our consumers with equal love and enthusiasm.”

The MAGGI Oats Noodles with Millet Magic comes as a part of Nestlé India’s new millet-based offerings across categories. Nestlé R&D Centre India Private Limited, Manesar (a subsidiary of Nestlé S.A and a part of Nestlé’s global R&D network) signed an MOU with Nutrihub-IIMR with an aim to collaborate in areas such as millet processing, health and nutrition benefits, millet sustainable regenerative agriculture practices and start-up collaborations. Coming from the house of MAGGI, consumers can be assured of great taste, with a tastemaker combining 20 spices & herbs.

MAGGI Oats Noodles with Millet Magic will be available at major metros and will be priced at INR 175 for a pack of 4 serves (298 g).