St.Botanica Launches DVC With Brand Ambassador & Actor Kareena Kapoor Khan

* The new campaign highlights the brand promise of sourcing the world’s finest ingredients to provide the best hair care solutions

YouTube Link - https://www.youtube.com/watch?v=p7aE0hT8_RI

St.Botanica, a leading direct-to-consumer (D2C) beauty brand and part of South Asia's largest beauty and personal care conglomerate Good Glamm Group, launches a new DVC featuring actor and brand ambassador, Kareena Kapoor Khan for their Moroccan Argan Hair Care range, underlining the brand’s promise of curating the world’s finest ingredients to create effective self-care products.

The campaign underscores St.Botanica's commitment to providing consumers with the world's finest ingredients in their self-care products. With a range of luxurious, potent blends containing Argan Oil sourced all the way from Morocco, the campaign shines a spotlight on St.Botanica's core principles: using powerful ingredients from around the world, crafting rich and effective formulations, ensuring products are free of harmful chemicals, and conducting rigorous scientific testing for guaranteed results. Leveraging Kareena Kapoor Khan's widespread appeal, the Digital Video Campaign engages new generations of consumers, emphasizing the brand's promise of delivering high-quality ingredients in their self-care essentials.

“At St.Botanica, our core focus and commitment lies in using the world's finest ingredients in our products, ensuring that our customers experience unparalleled quality and luxury in their haircare rituals.    Our latest DVC and partnership with Kareena Kapoor Khan further enhances the essence of St.Botanica's philosophy and strengthens our dedication to providing consumers with the very best in self-care." stated Sukhleen Aneja, CEO, Good Brands Co, Good Glamm Group.

Expressing her excitement, Actor and Brand Ambassador, Kareena Kapoor Khan said, “My association with St.Botanica has spanned for more than a year now, and during this time, I've wholeheartedly embraced the brand's core philosophy. St.Botanica is dedicated to providing toxin-free products with meticulously created formulations featuring the world's finest ingredients. My experience with the products and deep resonance with the brand's values fuels my excitement to be a part of St.Botanica's journey.”

St.Botanica's Moroccan Argan offerings include a range of hair care products:

St.Botanica Moroccan Argan Shampoo is created using natural ingredients and plant extracts. It thoroughly cleanses the scalp without leaving residue. This Moroccan Argan Oil Shampoo leaves your hair smooth and frizz-free while giving it naturally-powered nourishment and care for soft, manageable hair. This nourishing shampoo can also help reduce hair damage caused by pollution and everyday exposure on your strands.

St.Botanica Moroccan Argan Hair Conditioner is developed using natural ingredients that your hair is going to love. The creamy Moroccan Argan Oil Conditioner will help moisturize your hair strands ensuring soft and frizz-free hair. The potent hair-enhancing natural ingredients present in this conditioner will provide all the nourishment your hair needs to thrive and grow healthy. This hydrating deep conditioner is enriched with the goodness of plant extracts and natural oils like Moroccan Argan Oil, Olive Oil, Shea Butter, Wheat Protein and Avocado Oil.

St.Botanica Moroccan Argan Hair Oil is a natural hair oil that helps stimulate hair growth, strengthens hair roots, and adds shine to your tresses. It helps reduce scalp dryness and repairs damage caused by exposure to heat and hair-styling chemicals. Made of natural oils and plant extracts, this Moroccan Argan Oil is essential for healthy hair growth.

St.Botanica Moroccan Argan Hair Serum is developed using premium natural oils and plant-based ingredients. This Moroccan Oil serum ensures smooth and shiny hair. This hair serum helps moisturize dry hair without making it greasy and makes hair smooth and glossy. Moroccan Argan Oil is an essential ingredient that provides intense nourishment to your strands.

St.Botanica prides itself on research-based formulations that incorporate the world’s finest and most efficacious ingredients, while consciously avoiding preservatives, parabens, mineral oils, synthetic colors, and other harmful substances. The brand's emphasis on research-based formulations featuring natural and organic ingredients makes it an ideal choice for conscious consumers mindful of their purchase impact. The brand offers a range of cruelty-free products, duly certified by PETA, catering to conscious consumers who prioritize the environmental impact of their purchases.

St.Botanica invites everyone to experience the world's finest ingredients in their self-care routine and embrace the promise of luxury, efficacy, and safety. Discover the St.Botanica difference today!

For more information about St.Botanica and its products,  visit www.stbotanica.com

About St.Botanica:

Founded in 2015, St.Botanica is a premium brand known for its quality-driven approach in developing products crafted with curated blends of international and exotic ingredients, while maintaining a toxin-free formula. The brand's formulations are carefully crafted using the world's finest ingredients, backed by extensive research conducted by a team of cosmetic scientists, resulting in exceptional products that deliver outstanding results. The brand takes pride in offering products that are free from harmful chemicals and undergo dermatological testing. St.Botanica is also a proud member of the PETA's Beauty Without Bunnies Program, ensuring that its manufacturing process remains cruelty-free.

In October 2021, St.Botanica was acquired by South Asia's largest beauty and personal care conglomerate, the Good Glamm Group built on a unique content-creator-commerce-community flywheel. This acquisition has further solidified St.Botanica's position in the industry, providing new opportunities for growth and innovation. In December 2021, the brand welcomed leading actor Kareena Kapoor Khan as its brand ambassador in the hair category. In April 2022, St.Botanica launched its first-ever national television campaign, establishing a stronger presence in the market and reaching a wider audience with its product offerings.

St.Botanica remains steadfast in its commitment to quality, research-driven formulations, and ethical practices as it continues to create exceptional beauty and personal care experiences for its valued customers. St.Botanica has made a positive impact on people's lives across the globe, with its products reaching customers in the USA, Australia, Singapore, India, and the UK.