Premium Occasion Wear Brand Wishful By W Collaborates With Celebrity Designer Sahil Kochhar

* Unveiling a festive collection that blends Sahil Kochhar’s distinct designs with the elegance of Wishful, and making it accessible to a wider audience

Pioneering premium occasion wear brand Wishful by W unveiled its latest festive line in collaboration with renowned celebrity designer Sahil Kochhar. This exceptional partnership signifies a fusion of design excellence, brand appeal, and widespread accessibility. Tailored for special occasions, this exclusively curated line celebrates Sahil Kochhar’s signature craftsmanship and the elegance of Wishful, delivering opulent occasion wear adorned with breathtaking details.

Sahil Kochhar, a trailblazing fashion luminary, transforms each outfit into a true masterpiece. His creations transcend seasons, imbuing each design with luxury, distinctiveness, and enduring elegance. His collaborations with Bollywood and pioneering sustainable initiatives further solidify his place as a dynamic force in the Indian fashion industry. His much-anticipated collection for Wishful's festive launch redefines luxurious occasion wear, weaving intricate details into each ensemble, ideal for special occasions.

Speaking about the collaboration, Anant Daga, Managing Director, TCNS Clothing Co. Limited said, “We are delighted to partner with Sahil Kochhar, a visionary designer who continues to redefine the art of fashion. Wishful has consistently offered elegantly crafted occasion wear for the contemporary Indian woman. Through this collaboration, we plan to elevate our offerings further by introducing Sahil’s artistic creations to our esteemed patrons nationwide. Sahil’s design sensibilities and his deep connection with nature align perfectly with the brand’s ethos, and together, we aim to reinvent festive couture for the modern Indian woman.”

Speaking on the occasion, Sahil Kochhar said, “We are immensely proud of the collaboration between Sahil Kochhar and Wishful. It stands as a testament to the power of partnerships that bridge the gap between art and commerce. Our collective goal was to take our artistic creations to a wider audience, and joining hands with a prominent retail powerhouse like Wishful by W has allowed us to achieve just that. Our shared commitment to intricate craftsmanship and attention to detail has resulted in a collection that captures the spirit of celebration and joy. In every garment, we have aimed to capture the ephemeral beauty of nature, designing pieces that resonate as cherished heirlooms for generations to come.”  

The Wishful festive collection by Sahil Kochhar showcases an array of exquisite designs that draw inspiration from traditional Indian craftsmanship and perfectly embraced contemporary trends; each creation represents a harmonious fusion of the past and the current fashion trends. Adorned with delicate floral motifs, reminiscent of India's vibrant blossoms intertwine gracefully with geometric patterns, elegantly embroidered threadwork, and modern silhouettes, among others. This exceptional partnership perfectly encapsulates Sahil Kochhar's design ethos, effortlessly merging traditional elements with contemporary aesthetics.

In the contemporary tapestry of Indian celebrations, where tradition merges with vogue, Wishful gracefully navigates its presence not merely at casual gatherings but to become a coveted couturier for festive occasions. Since its inception, the brand has carved its niche by offering modern Indian women an opulent repertoire of premium, elaborate and exclusive occasion wear, while expanding its presence across India.

The festive collection will be available across all exclusive Wishful stores, select W stores, www.wishfulbyw.com and www.wforwoman.com 

About Wishful

Conceptualized in 2006, Wishful, a part of TCNS Clothing Co. Limited, is the premium occasion wear brand for modern Indian women. From being retailed as a shop-in-shop brand under W to opening its exclusive brand store with its own design philosophy and mindshare, Wishful has been one of the unique journeys of TCNS. It has carved its own niche by offering premium, elaborate and exclusive occasion wear.

It is also retailed through 300 plus exclusive brand outlets of W, department stores like Shoppers Stop, Lifestyle, Pantaloons & Central; in select marketplaces, at www.wforwoman.com & www.wishfulbyw.com. Wishful strengthens its identity as a readymade occasion-wear brand with modern sensibilities and a refined taste.

About TCNS

TCNS is India’s leading women’s branded Apparel Company. The company designs, manufactures, markets, and retails a wide portfolio of women’s branded apparel across multiple brands. Its product portfolio includes top-wear, bottom-wear, drapes, combination sets, and accessories that cater to a wide variety of the wardrobe requirements of the Indian woman, including everyday wear, casual wear, work-wear, and occasion wear. It sells its products across India and through multiple distribution channels. As of March 31st, 2023, it sold its products through 650 + exclusive brand outlets, 2000+ large format store outlets, and 1000+ multi-brand outlets. It also sells its products through exclusive brand outlets in Nepal, Mauritius, and Sri Lanka. In addition, it sells its products through its website and online retailers.