Air India, Expands Distribution Network With Renewed Partnerships And Distribution Capabilities

Air India, India’s leading global airline, today announced having ramped up its domestic India and global distribution networks with expanded and extended multi-year agreements with Global Distribution Systems (GDS) partners Amadeus, Sabre, and Travelport.

The deals together enable travel agents, resellers, and corporations around the world to access Air India’s seat inventory and fares. Air India’s new expanded agreements with the GDS partners now include the delivery of New Distribution Capability (NDC) products that provide travellers benefits such as personalised pricing, attractive fare bundles, and new ancillaries.

The expanded scope of Air India’s existing partnership with Travelport now includes the distribution and servicing of NDC content, which enables the Travelport subscribers to upsell Air India’s branded and ancillary products.

Air India’s distribution agreements with Amadeus and Sabre have been expanded to include the domestic content as well as distribution and servicing of NDC content.

Nipun Aggarwal, Chief Commercial & Transformation Officer, Air India, said: “The current, Take Off phase in Air India’s ongoing transformation and modernization programme is about laying the building blocks across commercial functions and operations to support future growth. The strengthening of our distribution network and renegotiation of GDS contracts is an important step in that direction, aimed at driving greater commercial efficiencies and success, as we rapidly build for the future.”

“India is witnessing record growth in aviation, and we take great pride at our contributions to this boom. We find the right technology partners in Amadeus, Sabre, and Travelport, to capitalize on the tremendous opportunities that our transformation efforts and expansion presents. These renewed partnerships let us showcase align with modern retailing practices, showcase our products on a larger global scale, access new markets, and expand our customer base.”

About Air India:

Founded by the legendary JRD Tata, Air India pioneered India’s aviation sector. Since its first flight on October 15, 1932, Air India has built an extensive domestic network with non-stop flights to cities around the world, across the USA, Canada, UK, Europe, Far East, South-East Asia, Australia, and the Gulf. After 69 years as a government-owned enterprise, Air India and Air India Express were welcomed back into the Tata group in January 2022.

Air India is navigating through a major five-year transformation roadmap under the aegis of Vihaan.AI, with an ambition to become a world class airline with an Indian heart. The first phase of this transformation, the taxi phase was recently concluded, and focused on fixing the basics. These included bringing back to service many long grounded aircraft, addition of talent across flying and ground functions, rapid upgradation of technology and strengthening of customer care initiatives amongst others.

A member of Star Alliance, the largest global airline consortium of leading international airlines, Air India offers seamless connectivity and facilities to passengers all over the world.