Transforming India's Business Scene: Paving Way Forward For Women Entrepreneurs

Bangalore, popularly known as the Silicon Valley of India is one of the top 50 cities providing a beneficial business environment for women entrepreneurs. (Source - Dell Technologies’ 2023 Women Entrepreneur Cities (WE Cities) Index).

Women are increasingly donning the role of founders and co-founders. Success stories of female led startups from various industries – ecommerce, fashion, tech etc., has had a positive impact on the growth of women-led businesses. A common thread in the success of these businesses is the adoption of digital platforms, which has had a transformative impact on their success in the recent years.

With increased technology penetration, businesses have been able to use digital platforms to reach new customers, streamline operations, and enhance customer experiences. Ms. Meera Sampath Kumar, who has been a regular customer of digital platform Justdial for last 15 years, attests to this fact. Ms. Kumar, proprietor of Meeraa Sampathkumar Sujok Therapy, started as a Therapist and Counsellor 23 years ago and has been associated with Justdial for last 15 years. It has played a significant role in increasing her clientele. Commenting on her association with Justdial, she mentioned, “I would encourage more businesses to use Justdial as the platform has helped me in reaching a wider audience of individuals who are seeking relief from their problems. The platform has helped me in growing my business and I am extremely happy with their services.”

Another woman entrepreneur from Bangalore, Ms. Nayana Nagabhushan, the owner of Drishti Communications, has benefitted from her association with Justdial by receiving majority of her clients through the platform. Recommending the platform, she says “If you have a startup and want to grow your business, it is definitely value for money. And everyone aspiring to be entrepreneurs should try it”. Her positive experience and the continuous influx of clients has made her a loyal advocate of Justdial.

A level playing field provided by digital platforms acts as an enabler for women entrepreneurs, pushing them to test the waters and take measured risks. One of the most significant advantages of digital platforms is the ability to reach a wider audience. Through social media, email marketing, and other digital channels, businesses can connect with potential customers who may not have otherwise heard of them. This expanded reach has been a key driver of growth for businesses of all sizes, from startups to multinational corporations.

Varshini, a professional makeup artist and owner of V2 Makeover, shares her experience with Justdial platform that has taken her business to the next level. Expressing her gratitude for the company’s sales support, Varshini says, “The dedicated relationship manager assigned to me offers valuable advice and guides me in optimizing my account. I rate the company’s sales support highly and the staff’s patience and excellent service stand out for me”.

These testimonials by successful women entrepreneurs from Bangalore highlight the crucial role played by a supportive environment, effective relationship managers, robust sales support, digital tools, tailored digital marketing strategies and enhanced visibility, in attracting new customers and driving their growth and success. Ultimately, it is the combination of these factors that empowers women entrepreneurs in Bangalore to thrive, creating a powerful ripple effect that paves the way for a more inclusive and prosperous business landscape.