LG Celebrates 10N ears Of Innovation With Launch Of Biggest Ever OLED TV Line-Ups

* 2023 marks 10 years of LG’s innovations and being number one in OLED TV technology

* The highlight of the new range is “The World’s Largest 246cm (97) OLED TV and World’s only Flexible Gaming OLED TV.,

* New line-up offers the world’s widest range of OLED TVs, from 106 cm (42) – 246 cm (97), for a customized viewing experience

LG Electronics, India’s leading Consumer Durable brand today announced the launch of its highly anticipated 2023 OLED TV line-up. LG continues to revolutionize the home entertainment industry with cutting-edge advancements and unrivalled picture quality. This year also marks the 10th Anniversary of its highly successful self-lit OLED TVs. LG continues to garner praise globally for its meaningful innovations, and this year it has introduced, The world’s Largest 246cm (97) OLED TV and World’s only Flexible Gaming OLED TV.

The 2023 LG OLED line-up gives ultimate choice to the customers with 21 models across different variants which includes the World’s only 8K OLED Z3 series, OLED evo Gallery edition G3 Series, OLED evo C3 series, OLED B3 and A3 series TVs. The upgraded OLED evo provides higher brightness and color accuracy with amazing clarity and detail. In addition to this, LG is also introducing the LG OLED OBJECT Collection POSE, an ultimate lifestyle TV and OLED Flex, a Gaming powerhouse that has a very unique proposition in which the user can bend the screen with 20 different levels of curves to find the ideal arc for total immersion. The latest line-up offers the widest range of OLED TVs from 106 cm (42) to 246 cm (97) for a customizable viewing experience. LG OLED is renowned for its exceptional picture quality, producing vibrant, accurate colors with deep blacks, and an infinite contrast ratio for remarkably lifelike images.

Hong Ju Jeon MD- LG Electronics India said, “Our latest line-up showcases our unwavering commitment to providing a distinctive user experience and reimagining the concept of home entertainment for our valued consumers. By introducing innovative features and expanding our OLED TV portfolio to cater to diverse consumer segments, we are reaffirming LG's position as a leader in the premium TV market. With this new range, we are confident to further solidify our market dominance in OLED TV technology.”

LG’s latest OLED TVs elevate the viewing experience with self-lit picture quality, powerful image processing technologies, and an upgraded webOS platform providing even more smart features, as well as access to an ever-increasing library of lifestyle services.

LG ?9 Gen 6 Intelligent Processor for optimized picture and sound quality

The new Alpha series processor used in the 2023 OLED TVs utilizes LG’s most sophisticated AI-assisted Deep Learning tech to ensure outstanding picture and sound quality. AI Picture Pro offers improved upscaling for better clarity and enhanced dynamic tone mapping, which helps reveal the depth and detail in every frame. AI Picture Pro also integrates a picture processing technology that detects and refines important objects, such as people’s faces, to give them a more lifelike HDR quality. In addition to fine-tuning image reproduction, the ?9 AI Processor Gen 6 powered AI Sound Pro helps viewers get swept up in the onscreen action by delivering virtual 9.1.2 surround sound from the TVs’ built-in speaker system.

Brightness Booster for more realistic images

LG OLED evo TVs offer exceptional clarity and detail, images that provide a real-life-like experience. Another significant upgrade in this year’s OLED Evo G3 series is LG’s Brightness Booster Max technology, which incorporates brand-new light control architecture and light-boosting algorithms to increase brightness by up to 70 percent. The brightness is mapped and controlled on a pixel-by-pixel basis, resulting in sharper, more realistic images.

Upgraded UX for a more personalized experience

LG’s 2023 OLED TVs come with the latest version of webOS which offers a refreshed, more personalized user experience. This year’s models offer a redesigned user interface (UI) with All New Home, which provides a wealth of personalization options and more convenience. The new ‘Quick Cards’ offer users easy access to the content and services they use the most, grouped into logical categories such as Home Office, Gaming, Music, and Sports. This advanced webOS also offers personalized recommendations tailored to the preferences of the customers based on viewing history and viewing habits.

Dolby Vision and Dolby Atmos for an immersive cinematic experience

LG OLED TVs continue to support the image- and audio-enhancing capabilities of Dolby Vision and Dolby Atmos, offering a truly immersive home cinema experience. The new line-up also offers seamless integration with the latest LG sound bars, thus, delivering outstanding multi-channel surround sound with IMAX-enhanced quality powered by DTS:X. LG TV and sound bar also combine to offer the WOW Orchestra3 feature, which produces stronger and more immersive sound.

Optimized for Gaming

LG OLED TVs are equipped with the Game Optimizer which allows users to quickly select and switch between gaming-specific features. The self-lit OLED TVs also boast a 0.1 millisecond response time, low input lag with up to four HDMI2.1a and compliant ports. Settings for G-SYNC? Compatible, FreeSync™ Premium and variable refresh rate (VRR) are also easily accessible from the Game Optimizer which not just improves gaming experience but also creates a stadium-like experience while watching sports events.

LG Smart Camera

The LG Smart Cam allows you to enhance your smart experiences like video conferencing, fitness, and more with a high-definition camera with a built-in dual mic and multi-view function. The sleek, magnetic design snaps on for a great fit on your TV and includes a privacy slider you can close when the camera is not in use. This will be available as a free accessory with Selected OLED TVs.

Widest Range of Screen Sizes Ever

LG’s new line-up also welcomes the world’s largest range of OLED TV screen size selections from the smallest display of 106 cm (42) to the largest 246 cm (97) to fulfil their consumers’ requirements. The G3 OLED evo series is available in 139 cm (55), 164 cm (65) and 195 cm (77). G3 comes with an aesthetic upgrade via the introduction of the ultra-seamless One Wall Design. Leaving no visible gap when wall-mounted, this year’s models bring style and effortless elegance to the living room or wherever users choose to install them. Furthermore, LG’s latest OLED TVs are easy to move or mount on the wall due to the use of a composite fiber material. LG’s C3 series offers the most screen sizes of the 2022 line up with a total of six to choose from 106 cm (42) to 210 cm (83). Hence, no matter the size of the consumers’ home entertainment space, LG has an OLED TV to offer for all.

Pricing

The price starts from Rs 119,990 for OLED42C3 per unit to Rs 75, 00,000 for ROLLABLE TV per unit.

About LG Electronics India Pvt Ltd              

LG Electronics India Pvt. Ltd. (LG Electronics), a wholly owned subsidiary of LG Electronics, South Korea was established in January 1997 in India. It is one of the most formidable brands in consumer electronics - Home Entertainment, home appliances*, HVAC, IT hardware. In India, LG Electronics has earned a premium brand positioning and is an acknowledged trendsetter in the industry. LGEIL's manufacturing unit at Greater Noida is one of the most eco-friendly units among all LG manufacturing plants in the world. The second Greenfield facility is located at Ranjangaon; Pune can manufacture LED TVs, air conditioners, commercial air conditioning systems, washing machines, refrigerators, and monitors.

*Home Appliances include- Refrigerator, Washing Machine, AC, Water purifier, Microwave, Fan, Dishwasher & Air purifier.