Changing Lifestyles Drive Demand For Beauty And Wellness In Tier 2 Cities: Justdial

-          Beauty and Personal Care category witnesses a 14% increase in demand in FY-2023

-          Bangalore, Chennai, Hyderabad, and Pune led the demand among Tier-l cities

Consumer insights by Justdial, India’s No.1 hyperlocal search engine, report that over the last decade there has been a significant increase in demand for beauty and wellness in Tier-ll cities in India. This trend exists largely due to the increasing urbanization and changing lifestyles of people in these cities. As people become increasingly aware of the importance of self-care, they are turning to Beauty and Personal care services such as beauty parlours, salons, spas, yoga classes, gyms, zumba classes, nutritionists and dieticians, for an overall physical well-being and grooming.

As per the Justdial Consumer Insights, this trend can be seen in non-metro cities like Ernakulam, which witnessed a 46% year-on-year growth, Surat (29%), Patna (27%) and Jaipur (26%). The trend can be attributed to the growing middle-class population in these cities and higher disposable income, of the population here, to spend on personal grooming and wellness. A clear reflection of this trend can also be seen in cities like Kozhikode, which saw a 50% year-on-year spike, Meerut (33%), Palakkad (29%), Bhubaneshwar (27%), and Jhansi (25%).

Commenting on this, Justdial spokesperson said, “The increasing demand for beauty and wellness in Tier-ll cities in India is a reflection of the changing lifestyles and priorities of people in these cities. With the industry expected to continue its growth trajectory in the coming years, it presents a significant opportunity for entrepreneurs and investors looking to tap into this space.”

Overall, there was a 14% Y-o-Y increase in searches for the Beauty and Personal Care category on Justdial platforms in FY-2023, with Bangalore topping the charts among metros with 22% growth, followed by Chennai with 19%, Hyderabad with 18%, and Pune with 15%.

The pandemic has also had a significant impact on this trend. Remote working environments put a greater emphasis on self-care and the need for an active lifestyle, thereby leading to an increased demand for both physical and online beauty & wellness services.

About Just Dial Limited

Just Dial Limited provides local search related services to users in India through multiple platforms such as Desktop/PC website (https://www.justdial.com), mobile site (https://t.justdial.com), mobile apps (Android & iOS), over the telephone (Voice, pan India number 88888-88888) and text (SMS). Justdial’s latest version of JD App, is an All-in-One App, replete with features like Map-aided Search, Live TV, Videos, Stock quotes, etc. to make the life of the consumer infinitely smoother & more engaging.

The Company has recently launched its B2B marketplace platform, JD Mart. JD Mart platform, available at https://www.jdmart.com and via apps on Play Store and App Store, is aimed at enabling millions of India’s manufacturers, distributors, wholesalers, retailers to become internet-ready in post-COVID era, get new customers and sell their products online. The platform offers digital product catalogues to businesses and aims at digitalising India’s businesses, especially MSMEs, across categories. Buyers can discover quality vendors offering a wide selection of products to choose from, spread across millions of categories to suit all B2B needs.

Justdial has also initiated transaction-oriented services for its users. These services aim at making several day-to-day tasks conveniently actionable and accessible to users from one App. With this step, Justdial is transitioning from being purely a provider of local search and related information to being a direct/ indirect enabler of such transactions. Justdial has also recently launched an end-to-end business management solution for SMEs, through which it intends to transition thousands of SMEs to efficiently run business online and have their adequate online presence via their own website, mobile site. Apart from this, Justdial has also launched JD Pay, a unique solution for quick digital payments for its users and vendors.