Blue Dart Focuses On ‘Bharat’; Increases Its Reach In “Tier 2 & Tier 3 Cities”

Blue Dart Express Limited, South Asia's premier express air-integrated transportation and distribution express logistics company, launched its new campaign capturing the wide reach of its services, including in Tier II & III cities of the country. Through its efforts on customer centricity, Blue Dart is available across 55,400+ locations in the country, including its underserved markets.  

Digitisation, affordable data, and smartphones are bridging the long-standing gap between India, which resides in cities, and Bharat, which is home to the country's Tier II and III cities. The impact of this can be seen  in  the spike in the number of e-commerce platforms,  which  serve nearly all the PIN codes in the country, bridging geographic, linguistic, and social divides along the way, benefitting both buyers and sellers. The market share of tier 3 cities, in e commerce industry, grew from 34.2% in 2021 to 41.5% in 2022, while that of tier 2 cities rose from 19.4% to 21.4%, during the same period.  Also, Government’s programs like Make in India, Vocal for Local, have fuelled this growth, leading to an increase in the logistics requirements of smaller towns in the country.  

Equipped to service these needs, Blue Dart is available in towns and villages like Saifai in Uttar Pradesh, Dhar Kalan in Punjab, Ani in Himachal Pradesh to Balua in Bihar, Zunheboto Sadar in Nagaland, Haflong in Assam to Khammam in Telangana, Sringeri in Karnataka, Manamelkudi in Tamil Nadu to Vadali in Gujarat, Quepem in Goa, Sonhat in Chhattisgarh and Ashti in Maharashtra, among many other locations that are part of the nation’s geography. Blue Dart, as a provider of choice for its customers, has dedicated and specialised infrastructure required for handling shipments, from sending a document to a charter load of aircraft. The company has a fleet of 6 Boeing 757 freighters, 2 Boeing 737 aircrafts (to be inducted soon), 12,000+ on-ground vehicles along with 2,347 facilities across the country. Additionally, as part of Deutsche Post DHL Group’s DHL eCommerce Solutions division, Blue Dart accesses the largest and most comprehensive express and logistics network worldwide, covering over 220 countries and territories.  

Commenting on the reach, Ketan Kulkarni, Chief Commercial Officer, said, "Blue Dart is serving the length and breadth of the country, particularly the underserved markets in Bharat, with an emphasis on customer delight. Hence this campaign rings true to our commitment of being ‘The Logistics Company of Bharat’.  Our continued focus remains on being the Provider of Choice for all our customers, across markets.”  

Through its services, Blue Dart is enabling effective and efficient operations for SMEs and MSMEs across all the pin codes, by working with them to expand their services to reach even the remote pockets of the country. When it comes to operational efficiency, Blue Dart acts as a catalyst in facilitating business for sectors such as Ecommerce, Pharmaceuticals & Medical devices, BFSI, Consumer Electronics and Automotive among others.  

Blue Dart, a market leader in technology and digitisation, uses application programming interface (API) integration-based solutions to improve the exchange of manifests at the most detailed levels, ensuring an automated and seamless supply chain. Teams operating using this real-time solution can command nationwide activity, which involves the first mile, network connection, and last mile delivery, including returns and reverse logistics.