Tata Sampann Launches Its Blended Spice Range In Karnataka, With A New TVC Featuring Priyamani

~Debuts with blended spices in Karnataka~

~The expansion emphasizes the brand's commitment to provide products with guaranteed quality and flavorful taste, just as nature intended, across the country ~

Tata Sampann, the brand dedicated to delivering high quality and tasty products, has recently launched with a range of blended spices consisting of Puliyogare, Malabar chicken, Sambar masala and Masala rice mix across Karnataka. These blended spices are especially crafted for South Consumer & deliver authentic taste with the goodness of natural oils.

The latest Television commercial by Tata Sampann stars Family Man actress Priyamani in a double role & captures the essence of delectable home-cooked food with the magic of Tata Sampann blended spices. The commercial delivers the message of the brand’s commitment to serve authentic flavour with its range of blended spices through a relatable and light hearted exchange between twin sisters, Priyamani and Gyanmani. When the latter mocks Priyamani for her cooking skills, she challenges her to eat the food she cooked. Little did Gyanmani know about her sister’s easy and tasty plan of making Puliyogare! The savoury and spicy taste of Tata Sampann Puliyogre masala instantly wins Gyanmani over and makes her a ‘fan’, reminding us of the childhood leg-pulling and spit-spats with our siblings and how delicious home-cooked food always triumphed over small differences. The tri-film ad campaign ends with a catchy invitation to its consumers – ‘Taste Maadidre Fan Agogthare’ which translates to ‘Whoever tastes, will become a fan!

Commenting on the campaign, Ms. Deepika Bhan, President, Packaged Foods (India), Tata Consumer Products, states, "We are delighted to launch Tata Sampann blended masalas, a new portfolio that complements our current pure spices category which is especially crafted for the South consumer after multiple rounds of research and tasting with consumer households. Considering our efforts to preserve natural goodness, our products are high in quality and sensory value, and hence have the right flavour. We are also elated to partner with Priyamani, who represents this brand impeccably and has a strong resonance across these markets. There is a personal touch to her and how she relates with the audience which is remarkable. We are confident that our new blended spices, with their authentic flavours coupled with the heart-warming creative with Priyamani, will be the go-to choice for consumers seeking great taste.”

Speaking on her association with Tata Sampann, Priyamani said, "I am delighted to be a part of the Tata Consumer family. As a Tata Sampann consumer myself, I am convinced that the brand has an incredible product line and as these blended spices are especially crafted to suit the southern customers, I am excited to share the incredible flavor palate with them. My experience in the film industry has taught me that if you truly believe you have something valuable to offer, doors of opportunity will open for you, and I sincerely believe that Tata Consumer Products is here to touch the heart (and taste-buds!) of every consumer."

The TVC is live across electronic channels and social media platforms of Tata Sampann.

Click here to watch the TVC: https://youtu.be/kSSudrFbPew

About Tata Consumer Products Limited

Tata Consumer Products Limited is a focused consumer products company uniting the principal food and beverage interests of the Tata Group under one umbrella. The Company’s portfolio of products includes tea, coffee, water, RTD, salt, pulses and spices, ready-to-cook and ready to eat offerings, breakfast cereals, snacks and mini meals. Tata Consumer Products is the 2nd largest branded tea company in the world. Its key beverage brands include Tata Tea, Tetley, Eight O’Clock Coffee, Tata Coffee Grand, Himalayan Natural Mineral Water, Tata Water Plus and Tata Gluco Plus. Its foods portfolio includes brands such as Tata Salt, Tata Sampann, Tata Soulfull and Tata Q. In India, Tata Consumer Products has a reach of over 200 million households, giving it an unparalleled ability to leverage the Tata brand in consumer products. The Company has an annual turnover of Rs.11,600 cr with operations in India and International markets.

For more information on the Company, visit our website www.tataconsumer.com