Tide Launches Business Account For Expense Management; Plans To On-Board 5 Lakh SMEs By The End Of 2024

* Tide believes that the India market is potentially a £100 million revenue opportunity

* To offer Business Savings/Current Account in partnership with a bank, QR code for payments, bank transfers, invoicing, GST, pay by link and credit services in coming months

* The Tide app is available for download on the Google Play Store

Tide, the UK’s leading SME-focused business financial platform[1] announced today the launch of the Tide app in India. The business financial platform has introduced two business banking solutions – the Tide Business Account and its RuPay-powered Tide Expense Card. Tide aims to on-board half a million SMEs in India over the next 24 months. Tide believes that the India market is potentially a £100 million revenue opportunity, and aims at creating a sizable business in India in due course. 

The Tide Business Account and Tide Expense Card in partnership with Transcorp (a RBI regulated PPI issuer), will track spending and business expenses, enable transactions at all merchants that accept RuPay, and together help small businesses save time and money.

SMEs who sign up for the Tide Business Account will have access to contactless services, and can use the free of cost Tide Expense Card to withdraw cash, for in-store purchases (including contactless tap and pay), ecommerce purchases and other payments.

Dr. Oliver Prill, CEO, Tide said, “We are delighted to be launching this product in India, Tide’s first international market. India’s 64 million SMEs are the backbone of its economy, providing vital services, jobs and growth. We believe there is a vast untapped segment of small businesses in India that hasn’t been formally accounted for. We, at Tide, are committed to introducing and including a large segment of this market into the formal economy.”

To reduce the cost of due diligence, prevent illegal activities such as money laundering and financial fraud, Tide will on-board small businesses only on the basis of a full Know Your Customer (KYC) process. This is at par with traditional banking practices. This means that SMEs can reap all the benefits of the business account from day one.

Gurjodhpal Singh, CEO, Tide (India) said, “We, at Tide, are working hard to support entrepreneurs in their growth journey and believe we are in a strong position to do exactly that. As Tide scales in India, we will expand our product offering for entrepreneurs to both manage their finances seamlessly, and to take the big step of starting out – whether as a freelancer, sole trader, contractor or small business owner. We are building a product that will not just offer business accounts and related banking services, but a comprehensive set of highly usable administrative solutions.”

The company is working to introduce a host of other features which it will offer to small businesses across India. These include a Business Savings/ Current Account in partnership with a bank, QR code for payments, bank transfers, invoicing, GST, pay by link and credit services. Tide will ultimately bring the full richness of the UK platform tailored to the needs of SMEs in India.

As a digital-only service, the Tide business account can be opened anytime and anywhere. The Tide app is now available on the Google Play Store for Android devices.

About Tide

Founded in 2015 and launched in 2017, London-based Tide is now the leading business financial platform in the UK. Tide helps SMEs save time (and money) in the running of their businesses by not only offering business accounts and related banking services, but also a comprehensive set of highly usable administrative solutions. Tide has around 475,000 SME members in the UK (over 8% market share).

Tide has been funded by Anthemis, Apax Digital, Augmentum, Creandum, Goodwater, Jigsaw, Latitude, LocalGlobe, Passion Capital, SBI Group, SpeedInvest and Tencent, amongst others. It employs 1000+ professionals worldwide, was awarded the ‘New Market Entrant of the Year’ at the UK-India Awards 2022 and is among the Sunday Times Fast Track Disruptors to Watch. Tide’s long-term ambition is to be the leading business financial platform globally.

Tide selected India as its first international market in 2020. With over 450 highly skilled employees in India, most based in its Hyderabad technology centre, Tide is presently ramping up operations to add new solutions to its product suite for the India market.