Milind Soman Successfully Completes First Phase Of Green Ride 2.0 With The Lifelong Freeride Cycle

* 1000 kms from Mumbai to Bengaluru spreading the message of fight lazy and pollution free environment

India’s supermodel and fitness icon Milind Soman successfully completed the “Green Ride” – a Multi-city campaign with the Lifelong Freeride cycle today at Bengaluru. The Green Ride 2.0 was kicked off on 19th December 2022 at Mumbai. This is the second edition of the Green Ride initiative launched by leading consumer durables firm, Lifelong Online Retail Private Limited. Milind Soman solo cycled the Green Ride to Bengaluru covering a total distance of over 1000 kms across 8 cities in 8 days. The cities covered enroute are; Mumbai, Pune, Karad, Kolhapur, Belgaon, Shegaon, Hirebennur and Tumkuru.

Milind Soman is on a fitness mission spreading the message of fitness for all through his various initiatives; be it running or cycling. He has been associated with the Lifelong campaign earlier urging people to “Fight Lazy”, a movement urging everyone to fight their lazy selves and push themselves to be their fittest versions. The Green Ride is an initiative to create an awareness amongst people and to encourage them to keep our environment healthy and pollution free. Lifelong Freeride Cycle is a Shimano 21 speed geared cycle. The features include Disc Brakes and suspension for effortless Braking system built for ease of use and maintenance, and excellent braking power. Specially designed to provide proper braking control on all terrains.

Speaking on the completion of 2nd edition of Green Ride, Fitness icon Milind Soman said, “I urge everyone to choose their commuting mode very wisely as air pollution in India is on the rise causing a huge concern for anyone especially those who regularly exercise outdoors to lead a fit and healthy lifestyle. Keeping our moral duty in our mind we need to keep our environment pollution free and more such initiatives should be organized and I would love to be part of those. Moreover, it was a good motivation to fight our lazy selves.”

Bharat Kalia, Co-Founder, Lifelong Online Retail Pvt. Ltd., said. “We are so happy to announce the successful completion of the second edition of the Green ride once again with Milind Soman. He is a great inspiration for all of us to stay healthy and active every day. This green ride initiative was a small step towards encouraging everyone to be conscious about our daily choices to reduce pollution. Also, the fight lazy campaign with Milind was a small push to be a fitter version of ourselves.”

Lifelong Online along with Milind are trying to create a movement that makes fitness mainstream. The multi-city cycling trail is a seamless fit for the whole movement with a message to keep your country pollution free by opting cleaner modes of transport. Fight lazy is simply about starting in the right direction and pushing yourself to be the fitter you.