Corteva Agriscience Launches Novixid Herbicide To Manage Weeds In Rice Fields

* The product’s fast-acting formula ensures healthy crop and better yield by minimizing crop weed competition

Corteva Agriscience®, a global pure-play agriculture company, today launched its Novixid™ herbicide to manage weeds in rice fields. The product’s fast-acting formula ensures healthy crop and better yield by minimizing crop weed competition resulting in increased productivity and farmer profitability.

Rice growers face many challenges, and weeds present a significant challenge as they compete for the same nutrition and resources young rice plants need. The Novixid™ rice herbicide’s unique combination of Rinskor® active has proven very beneficial in weed management. The product effectively controls weeds that are tolerant to ALS(Acetolactate synthase), ACCase( Acetyl- coenzyme A carboxylase), and HPPD( Hydroxyphenylpyruvate dioxygenase) HPPD inhibitor herbicides as well. It also has a favourable toxicology and ecotoxicology profile which benefits soil health and the environment. This makes Novixid™ a distinctive product which performs across variable conditions and water management environments effectively. 

Commenting on the company's commitment to bring sustainable and innovative agricultural products to India, Mr. Ravinder Balain, President - South Asia, Corteva Agriscience® said, "farmers are looking for modern solutions to address their challenges and improve productivity. Corteva® strives to bring the most innovative and sustainable product solutions to the market. With the introduction of Novixid™, farmers will be able to effectively overcome the weeds that impede crop productivity. The product’s positive toxicology profile also makes it ideal to retain soil health and enable healthier crop cycles.

Speaking about the challenges in the weed management, Dr V K Choudhary, a renowned scientist in the field of weed science said, “herbicide resistance is one of the biggest issues faced by Indian farmers who grow rice. Herbicides with a single mode of action contribute to resistance development, giving rise to the increase in weeds on the crops. However, the use of herbicides with alternate modes of action can manage the resistance issue faced by many. Rinskor® active is one the molecules that may deter resistance development and help with weed management in current scenario.”

Corteva Agriscience® is committed to helping farmers adopt sustainable and holistic agronomic practices. Corteva® believes in enriching the lives of farmers ensuring progress for generations to come. With innovation at its core, Corteva creates solutions that deliver high-quality yields and long-term sustainability for farmers’ prosperity.

About Corteva-

Corteva, Inc. (NYSE: CTVA) is a publicly traded, global pure-play agriculture company that combines industry-leading innovation, high-touch customer engagement and operational execution to profitably deliver solutions for the world’s most pressing agriculture challenges. Corteva generates® advantaged market preference through its unique distribution strategy, together with its balanced and globally diverse mix of seed, crop protection, and digital products and services. With some of the most recognized brands in agriculture and a technology pipeline well positioned to drive growth, the company is committed to maximizing productivity for farmers, while working with stakeholders throughout the food system as it fulfills its promise to enrich the lives of those who produce and those who consume, ensuring progress for generations to come. More information can be found at www.corteva.com