Kellogg’s Launches Breakfast Cereal ‘Pro- Muesli’ Across Indian Market

~ The breakfast cereal with milk provides 29% of the daily protein requirement* ~

Kellogg’s, India’s leading breakfast cereal manufacturer, has launched ‘Kellogg’s Pro Muesli’. A high protein Muesli, which is 100% plant is the latest innovation from the bowl of Kellogg’s for the nutrition seeking and time-pressed consumers. It is a tasty, wholesome and an easy way to incorporate protein in one’s breakfast. *One serving of Kellogg’s Pro Muesli with 200 ml milk provides 29% of an adult’s (sedentary woman’s) protein requirement for the day.

Kellogg’s Pro Muesli is the latest addition to the strong range of Kellogg’s Muesli portfolio, which includes Kellogg’s Muesli with 20% Nuts Delight, Kellogg’s Muesli with 21% Fruit, Nut & Seeds, Kellogg’s Muesli with 0% Added Sugar and Kellogg’s Muesli with 22% Fruit Magic. As per the recent Nielsen data of July 2022, Kellogg enjoys a 70% share in the Muesli & Granola category in India and the category is growing at a strong double digit, which indicates its strong affinity with consumers.

Made in the manufacturing unit of Taloja, Maharashtra, Kellogg's Pro Muesli is available across all prominent retail chains like Reliance, D Mart, More Retail, etc. It is exclusively launched on the e commerce platform of Big Basket and is scaling to other e-commerce platforms. The product is available at a SKU of 500 grams for Rs.420/-.

Commenting on the launch, Sumit Mathur, Senior Director of Marketing, Kellogg South Asia, said, "Health-conscious individuals are aware of the importance of protein in their diet to be at their energetic best. And for someone looking at a protein-rich option that is tasty too, Kellogg’s Pro Muesli is a great breakfast option for those busy mornings. I want to commend the efforts of the team which has painstakingly crafted this food keeping in mind the dual desires of consumers, which is nutrition and taste. It is reflected in all brand assets, including packaging design, clear nutrition information on the pack and especially the taste of the food."

About Kellogg’s Pro Muesli

Kellogg’s Pro Muesli is made up of 5 grains (wheat, rice, oats, barley, corn), soy protein nuggets, moong dal, combination of seeds (pumpkin, flax seed, chia), and delightful cranberries, raisins & papaya, making it both nutritious and tasty. It is also naturally cholesterol free. The product contains 100% plant protein without added whey powder.

About Kellogg India Private Limited

At Kellogg Company, our vision is a good and just world where people are not just fed but fulfilled. In India, we serve consumers with a wide range of cereals which are made with staple grains like wheat, corn, and rice. Our cereals fulfil the diverse nutrition needs of different members in the family, be it the home-maker, growing children or adults on the go. Our trusted brands such as Kellogg’s Corn Flakes®, Kellogg’s CHOCOS®, Kellogg’s® Muesli, Kellogg’s® Chocos® Fills and Kellogg’s® Oats, are loved by millions of consumers in India. Kellogg’s cereals, made in India, are consumed in the country and exported to Sri Lanka, Nepal, Bangladesh & Maldives.

We began our journey in India by setting up a manufacturing plant at Taloja (Maharashtra) in 1994. Since then, we have innovated, invested in, and built the breakfast cereal category. We grew our commitment towards Make in India by launching our second manufacturing facility at Sri City (Andhra Pradesh) in 2015. We also established a Research and Development Centre in India that caters to the demand of the South Asian markets for Kellogg.

Through Kellogg’s® Better Days, our purpose platform globally, we aim to Nourish the Great of our consumers and communities in India.  Our CSR and sustainability programs such as Bright Start, provide underprivileged children with fortified cereals and milk to ensure they start their day on a healthy note.

To know more about our vision and purpose,  visit www.kelloggcompany.com. For India-specific information,  visit www.kelloggs.in