ElectroluxL Launches Exclusive Brand Outlet In Basavanagudi, Bengaluru

* The outlet offersbest in class retail experiencewith an extended range of appliances for sustainable living

Electrolux, a leading global appliance company that has shaped living for the better for more than 100 years, today launched its first exclusive retail outlet at Basavanagudi. This is the first exclusive brand outlet for the company in Bangalore,with an ambition tosetup 50 more outlets in the city by the end of the year, in partnership with leading retailers.Consumers can now explore elegant Scandinavian designs coupled with sustainable innovative technology across Electrolux’s range of Care, Taste, and Well-being appliances.

The exclusive business outlet occupies 3500 sq. ft and has an open format for consumers to havehands-on users’ experiencesultimatelymaking their purchase decisions easier. The sustainable product portfolio is designed to meet the dynamic demands of modern consumers including air purifiers, air conditioners, washing machines, vacuum cleaners, refrigerators, dishwashers and dryers, coffee machines, warming drawers, cooker hoods, hobs, and ovens.

Speaking on the occasion; Mr. Sudhir Patil, Commercial Director, Electrolux India said, “Since our entry in the India market earlier this year, we have been working towards getting closer to consumers across the country. The opening of this first exclusive brand outlet in Bengaluru is a key step in that direction. We are confident that the new outlet will offerbest-in-classconsumer experiencesand outstanding servicesfor Bangaloreans.”

The store will host consumer engagement activities including live demonstrations and cooking events to showcase some of the products in action. Launched in partnership with Fabluxe appliances, the store will also have a team of highly qualified and trained technicians to address consumer needs.

About Electrolux - Electrolux is a leading global appliance company that has shaped living for the better for more than 100 years. Electrolux reinvents lifetime taste, care, and wellbeing experiences for millions of people, always striving to be at the forefront of sustainability in society through both solutions and operations. Under brands, Electrolux, AEG and Frigidaire, Electrolux sells approximately 60 million household products in approximately 120 markets every year.

Electrolux has entered India in July 2022, through a 100 percent subsidiary route, to introduce a sustainable product portfolio that meets the dynamic demands of modern consumers. The product portfolio will include air purifiers, air conditioners, washing machines, vacuum cleaners, refrigerators, dishwashers and dryers, coffee machines, warming drawers, cooker hoods, hobs, and ovens.