CaratLane Touches A New Milestone, Unveils 150th Store Launch In Indian Market

CaratLane, India's leading Omni-channel jewellery brand, inaugurated its 150th store in Bengaluru today. The inauguration was graced by Mr. C K Venkataraman, Managing Director of Titan and Mr. Mithun Sacheti, Founder and Managing Director of CaratLane. It was exactly 10 years ago that they launched the first CaratLane store at Greater Kailash, Delhi.

The JP Nagar location has been a strong catchment for the brand and hence was identified as the location for the 150th store. The brand is focused on making all forms of trial available in every pin code where it has strong customer interest and the JP Nagar store will address the needs of one such catchment. What makes it all the more special is that the store is being run by a CaratLane ex-employee- Maitri Shah. Her extensive knowledge of the brand and her expertise in the design and merchandising aspects promise a special value addition to this store and its customers. This will be the 5th store to be run by an employee, which is a testimony to the fact that CaratLane encourages the spirit of entrepreneurship.

The 150th store is spread across 2090 sq. ft. and will feature jewellery across all categories and price points. The vast and varied inventory will address all the needs of consumers, whether it’s partywear, occasion wear or for gifting purposes. Customers will be able to discover and try designs from CaratLane’s iconic collections and most popular jewellery segments such as modern mangalsutras, classic studs and more. All the new festive collections and latest launches will also be available here. Catering to a wider audience and a variety of occasions, the collection will also feature kids jewellery and ample options for festive celebrations. The exclusive solitaire section here is definitely another highlight of the space.

With gifting at the center of the consumer approach, the brand has ensured that there are ample choices in Sub 20k - 40k to deliver for last minute gifting and important intimate occasions such as First Salary, Baby Shower, and even other personal milestones.

Gracing the launch with his presence Mr. C K Venkataraman, Managing Director of Titan said, “It’s very exciting to witness the launch of CaratLane’s 150th store at JP Nagar, Bengaluru, today! The rapid expansion of the brand’s retail footprint is testimony to the strong demand that the brand has seen in recent years. Titan now with the various jewellery brands under its fold caters to all jewellery needs of the Indian consumers, right from everyday wear to wedding and occasion wear jewellery.”

Talking about the launch, Mr. Mithun Sacheti, Founder and Managing Director of CaratLane said, “We are delighted to reach this milestone with the launch of the 150 th store in Bangalore at an important location as JP Nagar. With every new store, we are enabling more and more consumers in a catchment to browse and discover jewellery designs they like and try the designs in a store near them using features like Try At Store. This launch marks the 21st store in Bengaluru and 41st in the South region."

Store Address:

Site No. 26, Ground, 1, 24th Main Rd, next to IDBI Bank, 5th Phase, J. P. Nagar, Bengaluru, Karnataka 560078

About CaratLane:

CaratLane - a Tanishq Partnership, India’s first omnichannel jewellery brand was founded in 2008, by Mithun Sacheti and Srinivasa Gopalan, with a simple but courageous objective – to make beautiful jewellery accessible, affordable and forever wearable. All CaratLane collections draw design inspiration from a strong historical legacy and interpret them in a modern theme. With the new-age woman as a muse, the design philosophy at CaratLane is to make jewellery that makes the wearer ‘feel’ beautiful, and draws out her compelling individuality, inner confidence and self-esteem.

With a strategic investment from Titan Company Limited, CaratLane is now partnered with India’s largest retail jeweller, Tanishq. The partnership aims to work towards a common mission – to offer customers beautiful jewellery and a distinctive shopping experience that fits today’s values and lifestyles - enabling CaratLane to grow as India’s 21st-century jewellery brand.

CaratLane is also known for its signature jewellery-buying experience across all platforms. Along with the website, which is India’s largest online jewellery destination, CaratLane also has over 150 stores across the country! The CaratLane stores bring a seamless jewellery buying experience with access to all jewellery. CaratLane also pioneered a unique Try@Home feature for jewellery buyers in the country, where customers can book an appointment to get their desired jewellery delivered at their doorsteps and try them at their comfort, with no obligation to buy.

Facilitating the diamond-buying experience in India, CaratLane stores also include a Solitaire Lounge personalised with a highly skilled team to assist customers to find the perfect solitaire. CaratLane diamond consultants are also available 24x7 at toll-free number 1800-102-0103.

To know more about CaratLane: Visit www.CaratLane.com

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