Premium Electronics Brand By U&i Lyne Unveiled In Mumbai on July 24

* Lyne enters the consumer electronics market with its sleek and affordable product range

Lyne, a brand by U&i, was launched on July 24, in the presence of their brand ambassador, actor Vidyut Jammwal. Lyne offers an affordable and prime range of consumer electronic products to its customers.

Photocaption: (L - R Paresh Vij, Meet Vij, Vidyut Jammwal, Navin Vij, Kavya Vij)

The founders, Meet Vij, Paresh Vij, and Navin Vij, hosted a grand launch event that took place at Hotel Lalit, Mumbai attended by their major stakeholders and stockists. The co-founders and National Business Head, Sandeep Sawhney, addressed the attendees with their vision for Lyne, followed by performances by renowned dance troop MJ5 and a virtual product tour.

With the launch of over 50 products in 10 categories, Lyne plans to establish itself, online and in stores. Its premium product line is anticipated to be distinctive and unparalleled in terms of quality and design. Some of its main high-demand products will include smart watches, data cables, neckbands, and earbuds. The product line will have an affordable price range starting right from Rs 499, owing to its six international manufacturing units and a packaging unit in India. The brand will also establish more domestic units in the upcoming months to meet consumer demand.

The company was created on the foundation of the long-running family business. After many years of involvement in the industry with their previous ventures, the company plans to grow by leveraging its previously maintained goodwill in the distribution chain and strong relationships with all its stakeholders, including manufacturers, dealers, and retailers.

"We have observed how the customers’ preferences and requirements have changed over the years. The idea of Lyne was conceived keeping in mind their top priorities in any electronic gadget—high quality, sleek design, and reasonable price. Our vision is for Lyne to be a complete one-stop solution for all the mobile accessory requirements that customers can think of, and we’re excited about it," said Meet Vij, co-founder, Lyne.

The brand ambassador, Vidyut Jammwal said, “I am incredibly excited to be working with Lyne as their brand ambassador. As someone who considers physical fitness hugely important, I am always on the lookout for smart products that complement my fitness regime like Lyne's smart watches and sweat resistant audio accessories.  I am eager to see the kind of innovative products they come up with, and wish them success in the future."

Lyne wishes to steadily grow and expand its customer base throughout the country  by offering an exquisite experience with their products that are a class of their own. 

About Lyne

Lyne by U&I is a second generation, innovative mobile devices and accessories brand. Their assortment of products is exceptional and unmatched in terms of both quality and price. Building from the foundation of their family business, Meet Vij, Paresh Vij, and Navin Vij, the co-founders, established Lyne with the aim of providing an endless number of products and services to its customers, hence making it a one-stop brand for all of their requirements. The company intends to go up the ladder and become one of India's most reputable consumer electronics firms with its bold, stylish, and robust products and powerful distribution network.

“One of the main reasons that I was not just drawn, but also impressed by Lyne was because of how tuned they were, with the needs of the customer. They have understood that customers from all walks of life prefer premium quality products at affordable prices. With the abundance of products available in the market, Lyne’s products really stand out for me, thanks to them tapping into the global trends of mobile accessories”.