Indian EdTech Consortium Issues Clarification Around Mis-selling And Misleading Advertisements

Indian Edtech Consortium (IEC) formed under the aegis of IAMAI issues clarification around mis-selling and misleading advertisements by Edtech companies. To ensure the protection of consumers' interests, IEC has created a Two-tier Grievance Redressal Mechanism which has been actively resolving consumers' complaints at an unprecedented pace. So far, 100% of the complaints received by the IEC until June 2022 have been resolved completely while the complaints received in July are going through active screening for faster resolutions.

Furthermore, IEC highlights that each member company has appointed a dedicated Grievance Officer (GO) internally to address and assess the problem and offer remedial action accordingly. As a result, the member companies have been able to resolve about 99%+ complaints raised in the last 6 months at a company level. The self-reported data was presented to the Consumer Affairs Department recently where the government took note of the efforts taken by the IEC and its member companies and suggested forming a joint working group with relevant stakeholders for strengthening the ecosystem that fosters credibility, trust, and growth. To further streamline the resolution process, the IEC-member companies are also actively registering at the National Consumer Helpline (NCH).

“EdTech is well recognised in New Education Policy for not just lifelong learning but also for better and repeat learning. IEC as an SRO has also commissioned an Independent Grievance Redressal Board (IGRB) that constitutes Retd. Supreme Court Judge, industry veterans and leaders to adhere to the internal Code of Conduct. This vigilance will enable the dynamic Edtech sector to address the rising challenges, and propel a stronger ecosystem in the coming times. These steps will ensure confidence among users by having a strong grievance redressal ecosystem,” said Dr Aruna Sharma, Ex-Secretary, Government of India & Expert Member, IGRB while adding to the development.

The recent Advertising Standards Council of India (ASCI) data which shows that 33% of complaints are filed against the Education sector, at large. However, it also confirms that only 6% of the total complaints received are against the Edtech companies while the remaining 94% are filed against the traditional education system. This, in turn, makes the total count sub 2% for the Edtech sector.

“As industry leaders, we take the responsibility very seriously as we understand both the long-term impact and implications, our actions could create on the lives of millions. Edtech as a strong community has been far more prompt than our traditional counterpart in managing consumer complaints and grievances," said Mayank Kumar, Chair at IEC and also the Co-founder & MD at upGrad.

About Internet and Mobile Association of India

Established in 2004, the Internet and Mobile Association of India (IAMAI) is a not-for-profit industry body and the country's only organization representing the digital services industry with over 400 Indian and multinational corporations as its members, which include established companies in diverse sectors of the digital ecosystem as well as start-ups. Its mandate is to expand and enhance the online and mobile value-added services sectors. It is dedicated to presenting a unified voice of the businesses it represents to the government, investors, consumers and other stakeholders. IAMAI represents varied sectors such as digital advertising, digital entertainment, TravelTech, online gaming, digital payments, Fintech, digital commerce, Edtech, Healthtech, Agritech, blockchain, Big data, ML, AI & IoT, AR/ VR, LogisticsTech and so on.