BharatMatrimony Launches “Equal For Both”, A Campaign Encourages Women To Take A Stand For Equality

When it comes to matchmaking, for ages women have been asked multiple questions before marriage, some equal, some not. To address that, on Women’s Day, BharatMatrimony has launched “Equal For Both”, a campaign that pushes for equality in the relationship by encouraging women to take a stand for equality.  

BharatMatrimony believes that a happy marriage is between equals, so the questions should also be equal. 

Talking about the campaign, Arjun Bhatia, Chief Marketing Officer, Matrimony.com, says, “As a progressive platform that seeks to empower women, BharatMatrimony has always tried to understand the concerns of women of marriageable age and attempt to resolve them. So, this women's day, we wanted to voice the dilemma women face with these pre-marriage questions. We hope to nudge women and encourage them to take a stand for equality in the relationship and also inspire both men and women to ask the questions that matter to make a happy marriage.” 

Conceptualised by Wondrlab India, the campaign features women asking the audience the very same awkward questions posed to them before marriage. In effect, they’re posing them to the society at large. 

Link to Equal for Both video: https://youtu.be/MQySsZlezmI  

About Matrimony.com limited 

Matrimony.com is India’s leading consumer Internet Company. It is a signature consumer internet conglomerate, managing marquee brands such as BharatMatrimony, CommunityMatrimony and EliteMatrimony.  BharatMatrimony is considered the largest and most trusted matrimony brand which has also established a considerable retail presence with over 110 self-owned retail outlets across India.  Matrimony.com has also recently launched Jodii - a vernacular matchmaking service for common people. The Company delivers matchmaking and marriage related services to users in India and the Indian diaspora.  The Company has pioneered several new business models such as WeddingBazaar.com, Mandap.com and CommunityMatrimony.com, a consortium of over 300 community matrimony websites and now Jodii.