70% Of Architects Say Consumers Today Are More Actively Considering Both Design And Safety For Their Homes

Ahead of the very first edition of the ‘GeeVees Awards’, Godrej Locks & Architectural Fittings and Systems, a business unit of Godrej & Boyce conglomerate, released the findings of a survey conducted with a niche set of architects and interior designers across the country.

The aim of this survey was to gain an insight from Architects and Interior Designers on how their clientele/consumers look at home safety.  The survey revealed that 77% of architects have found that people who stay in single family homes today are more concerned about home safety and security features. The survey also gave a glimpse into the consumer mindset present in urban versus rural markets. For example, over 63 % of the respondents said that people in larger cities are more serious about home safety and security whereas 25% felt that clients in tier II cities were serious about home safety. This indicates, that people living in metro/tier I cities are more consciously investing in home safety solutions as compared to tier 2 cities.

Further highlighting the emphasis on home security, over 36 % of these architects and interior design community said that their customers aged between 35 to 44, are particularly concerned about property security, personal and family safety. This younger age group is where architects majorly see customers proactively implementing solutions against theft or unauthorised entry. They are also keener to include conscious designs into their home architecture.

The survey aptly also shows that the concerns among citizens has resulted in increased demand for conscious designs and architecture in terms of safety and security while making home buying decisions. 70 % of the architects say that their clients like to consider both physical and digital components, such as locks, doors, and technology. Additionally, as a result of the pandemic, there has been an increase in concern for safety and cleanliness, with a staggering 79 % of consumers expressing interest in employing features such as contactless and secure entrance door access while keeping health concerns in mind.

While giving us intriguing insights, this survey only reinstates what the GLAFS team already considers while designing and innovating products for their consumers. The study will furthermore add value to their process of developing more sustainable and conscious ideas in building their products and services.

Commenting on the research report, Shyam Motwani, Executive Vice-President and Business Head, Godrej Locks & Architectural Fittings and Systems, said, “Architects and interior designers have a key role in ensuring that the earth is both sustainable and secure for future generations. With that in mind, we wanted to conduct this small study with a group of respected architects and interior designers to understand their own expertise and through them get a glimpse into understanding the consumers, i.e. today’s home owners and buyers. The insights show that people have been thinking of design and safety together and are more conscious about all elements in their home, to what is most sustainable, to what is best for personal safety.”

He further added, “By focusing on conscious design at 'The GeeVees,' we hope to bring together architects, interior designers, builders, developers, PMCs, and other connected members of the fraternity to set the standard for the country's future design.”

The ‘GeeVees Awards’, which will be held on 19th March will be held in association with the Festival of Architecture and Interior Design (FOAID), an industry recognition platform dedicated to celebrating the most innovative and conscious ideas in architecture and interior design.

About the survey

Godrej Locks & Architectural Fittings and Systems conducted this survey with a niche group of architects and interior design community, from throughout India. It elicited their opinions on customer desires, ranging from environmental effect and conscientious design to home safety and security elements.

About Godrej Locks & Architectural Fittings and Systems: 

Godrej Locks is a 123-year-old leading manufacturer of innovative locking devices. Since its inception in 1897 by Ardeshir Godrej, the name ‘Godrej’ has become synonymous with trust, protection and integrity. From the first Anchor branded lock in 1897 to the first ever spring less lock in 1907, to the iconic 'Nav-Tal' in 1954, and to the postmodern biometric locks, Godrej has set every benchmark in the locks industry. Over the years, Godrej Locks and Architectural Hardware & Fittings have changed in form, function and scope of application. But one thing still remains the same – the solid stamp of trust and reliability. Godrej Locks adhere to global quality norms and hold ISO 9001, ISO 14001 and OHSAS 18001 certifications.

Beyond Locking solutions, the brand also caters to Architectural Fittings, creating innovative, premium, comprehensive hardware solutions. The range which consists of door, furniture and glass fittings has been designed to fit perfectly into today’s hi-tech residential and commercial establishments. Most products caters to needs for safety, privacy, fire & smoke checks and energy saving with ease. These devices meet international quality standards like UL Rating, EN Rating, CE Certification and fire-rated.

The Kitchen Fittings by Godrej Locks & Architectural Fittings and Systems includes SKIDO, i.e. Smart Kitchen Drawers & Organisers - an innovative range of smart kitchen storage solutions, designed in India to meet the unique requirements of the Indian Kitchen. The Godrej Cartini range of knives- showcase cutting-edge design, a fine quality blade and the highest level of durability. These premium kitchen and hobby equipment range are also made in India, to suit home and professional needs.

The brand has come a long way in delivering world-class smart locking solutions. For more information, log on to https://www.godrej.com/godrej-locking-solutions-and-systems

Godrej Locks is a business unit of? Godrej & Boyce Mfg. Co. Ltd