MADAME Witnesses Nearly 25% Growth Owing To Expansion And Merchandizing Strategy

MADAME, India’s leading western-wear fashion apparel brand, has closed the FY 21 till December, on a positive note witnessing an impressive growth of 25 % owing to its strategic focus towards fresh expansions, merchandise mix and on time deliveries.

The brand's financial year 2021-22 got off to a rough start owing to the second wave of pandemic. However, following the market's reopening in June of the year, the brand has experienced double-digit growth. Until December’21, the brand has shown exceptional growth, breaking all LFR retail records for all months.

“MADAME has significant retail partners such as Shoppers Stop, Central, Lifestyle, Reliance Trends, Project eve, and many other structured large retail formats as a successful and well-known brand. More than 300 retail touch points across the country are supplied by the brand. These collaborations have aided the company in maintaining and expanding sales, allowing it to continue to develop despite the pandemic,” says Ashish Ranjan, Business Manager- LFR.

“During the current fiscal year, the brand expects to sell 250 thousand units, accounting for roughly 15% of total originations retail sales. We are aiming for a larger leap through the LFR segment as we see more untapped areas and unexplored retail pockets. In the next three years, the brand plans to develop its retail business by 30% with a top line of Rs.180 Cr,” he adds.

MADAME has been known as an industry leader when it comes to western wear fashion category in India and enjoys a strong loyal customer base in the country. Over the last decade, it has expanded and has acquired a big market space. Today, the brand has its exclusive stores in different parts of the country and a dedicated e-commerce platform – glamly.com- on which it sells its products at exciting discounts and offers.