Kinara Capital Appoints Ravindra Jadeja As Brand Ambassador On The Occasion Of Its 10th Anniversary

* Fintech celebrates a decade serving MSMEs in India with fast and flexible collateral-free loans

* Appoints cricketer Ravindra Jadeja as official Brand Ambassador to amplify its growing presence

* Aims to reach 500% growth and disburse additional 100,000 collateral-free MSME loans by 2025

Kinara Capital, an innovative fast-growing fintech serving India’s MSMEs, today announced that it has signed Indian cricket team’s shining star, Ravindra Jadeja, as its official brand ambassador on the occasion of the company’s 10th anniversary. With this partnership, Kinara aims to boost its outreach in financing the MSME sector in the country. With a current AUM of INR 1000 crores, Kinara Capital plans to grow 500% by the year 2025.

Kinara’s innovative offerings include the recent release of the end-to-end digital myKinara app, availability of more than 400+ digital wallet payment options, free ‘Grow with Kinara’ workshop series for customers and the HerVikas discounted loan programme for women entrepreneurs. Till date, the company has disbursed over 70,000 collateral-free loans, thereby positively impacting more than a million lives with local jobs and incremental income generation.

Seeking to support even more MSMES and promote its growing presence in over 90 cities in 6 states of India, Kinara Capital has signed up all-rounder cricketer Ravindra Jadeja as its brand ambassador.

Kinara Capital’s Founder and CEO Hardika Shah said, “I founded Kinara with the sole aim of easing access to credit for hardworking yet underserved MSME entrepreneurs in India. Starting with a handful of people in a home office, to impacting lakhs of lives in a short amount of time, Kinara has come a long way. On the occasion of our 10th anniversary, I am proud of my team and thankful to our investors and partners for believing in our vision of financial inclusion. Our sights are set even higher for the future.”

On appointing Ravindra Jadeja as Kinara Capital’s official brand ambassador, Hardika Shah further added, “Ravindra Jadeja has become a household name in India because of his stellar performance, integrity and commitment to cricket. Both entrepreneurs and athletes thrive on the power of their own grit and determination. Jadeja’s voice will amplify our presence and bolster our pace of ensuring MSMEs can grow their businesses with Kinara.”

“It is a proud moment for me to represent fintech Kinara Capital as its official Brand Ambassador,” said Indian cricketer Ravindra Jadeja, “I come from a humble background and I understand the value of how just one opportunity can change the course of your life. This is what I liked about Kinara; they are giving that kind of opportunity to small business entrepreneurs who are the backbone of our communities and our country. Kinara Capital is hitting a sixer with financial inclusion and I am thrilled to help them carry their mission further.”

Founded in 2011, Kinara Capital has disrupted last mile lending in India with a blend of high-tech and high-touch approach that combines sophisticated technology and data-driven processes with personalized customer service in vernacular languages. Kinara Capital offers business loans to all MSME sectors including Manufacturing, Trading and Services.

About Kinara Capital

Kinara Capital is a fast-growing fintech propelling financial inclusion of small business entrepreneurs in India. Boasting a women-majority management team, Kinara Capital has set itself apart in the industry with its emphasis on social impact and profitable growth. Globally recognized for its innovative approach, Kinara earned the ‘Bank of the Year-Asia’ award by the IFC, is ranked among the ‘Top 100 High-Growth Companies in Asia-Pacific’ by the Financial Times and is named among ‘India’s Growth Champions’ by the Economic Times. Kinara Capital is qualified as a Systemically Important NBFC by the Reserve Bank of India and is a debt listed entity on the Bombay Stock Exchange (BSE). Founded in 2011, Kinara Capital has made a mark with its innovation in financial inclusion by providing fast and flexible collateral-free loans in the range of INR 1-30 lakhs across 300+ MSME sub-sectors serving 3000+ pin codes in India. Headquartered in Bangalore, Kinara Capital has 110 branches across 90+ cities in India. Click here for more information on Kinara Capital and follow us on Twitter @KinaraCapital. Download the myKinara app on the Google Play Store.

This press release may contain projections and other forward-looking statements regarding future events or future financial performance. These statements are only predictions and reflect our current beliefs and expectations with respect to future events and are based on assumptions and subject to risk and uncertainties and subject to change at any time. Given business risks and uncertainties, undue reliance on these forward-looking statements should not be placed. Actual events or results may differ materially from those contained in the projections or forward-looking statements.

Notes to the Editor - Key facts and figures of Kinara Capital:

* Founded in 2011 by Founder & CEO Hardika Shah

* AUM = INR 1000+ crores

* No. of loans disbursed till date = 70,000+

* No. of customers = 40,000+

* No. of branches = 110

* Geographical presence = 90+ cities in 6 states serving 3,000+ pincodes

* Social Impact = INR 700 crores in incremental income generation for MSME entrepreneurs ; 250,000+ jobs supported in local economies ; Cumulative impact on 1 million+ lives