Mercedes-Benz Strengthens Its Presence In Bengaluru; Inaugurates New Workshop Under The ‘MAR 2020’ Brand Presentation

 
* Mercedes-Benz India also relaunches its popular service initiative’ Premier Express Prime 2.0’ in Bengaluru: Servicing a Mercedes-Benz now under 3 hours*

* Akshaya Motors’ new workshop is based on Mercedes-Benz’s new brand presentation in retail, known as MAR 2020

* The key focus of MAR 2020 is on the four pillars of Design, Architecture, Customer oriented processes, and Digital enhancements

* First-of-its-kind service lobby, where customers directly arrive with their cars inside the facility and are received by a Star Assistant for the next planned steps

* Investment of Rs. 4.5 crores | Spread across a massive area of approx. 20,000 sq. ft.| 50 professionally trained staff | 11 bays (of which 6 productive )|  Can service 4500+ cars per year

* The workshop can service all models of Mercedes-Benz passenger cars including that of the EQC luxury EV

* Premium Express Prime 2.0:  Mercedes-Benz is relaunching PEP Service in the Akshaya Motors’ facility. With this, customers can have their cars serviced under 3 hours*

* This is the 4th workshop of Mercedes-Benz in Bengaluru; Mercedes-Benz is now present in 47 cities across India with close to 100 customer-touch points

India’s largest luxury carmaker Mercedes-Benz today inaugurated a state-of-art new workshop facility of Akshaya Motors, at Bengaluru’s prime location of Hosur Road. 

This is Mercedes-Benz’s first facility in the southern market based on MAR 2020, the new brand presentation of the Three Pointed Star. MAR 2020 brand presentation includes a combination of spatial design, innovative advisory processes and the introduction of digitalization in service, ensuring ‘Best Customer Experience’.

Mr. Martin Schwenk, Managing Director & CEO, Mercedes-Benz India and Mr. Shekhar Bhide, Vice President, Customer Services & Corporate Affairs, Mercedes-Benz India in presence of Dr. MP Shyam Shetty, Managing Director, Akshaya Motors inaugurated the new service facility of Akshaya Motors in Bengaluru today.

Martin Schwenk, Managing Director and CEO, Mercedes-Benz India commented, “2021 has been an important year for Mercedes-Benz India in terms of introducing some benchmark customer service initiatives. From introducing industry best 8 years warranty for the new generation cars, to the introduction of MB Value Service, we strive to provide hassle free ownership experience to our customers. The addition of this new service facility will further support our customers with all service requirements in this market”

He further added, “Karnataka continues to be an important market for Mercedes-Benz India and Akshaya Motors is an integral part of our success story in this market. 

The new workshop is strategically located and equipped with end-to-end service solutions for our customers in the area. It is Mercedes-Benz India’s first ‘MAR 2020’ facility in South India, underlining the new retail presentation focusing on Design & Architecture, Format & Structure, People & Processes and Digitization. The new service facility with a combination of digital and physical elements will create a true luxury ownership experience for our Bengaluru customers.”

MAR 2020 is a modern retail presentation format from Mercedes-Benz implemented across the globe. It offers a unique experience with the combination of the digital and physical worlds. The new modern design and signature architecture enable seamless customer journey. With the new format, people’s role and processes are realigned to ensure seamless coordination between various touchpoints and operations, for higher customer convenience. The modern format creates an enriching ownership experience for our customers with state-of-the-art concepts and designs.

MP Shyam Shetty, Managing Director, Akshaya Motors said, “We are proud of our association with Mercedes-Benz and excited to further expand our service network to delight our discerning customers. Akshaya Motors has rich experience in luxury automotive business and our customer centricity has been key to the success over the years. Since 2011, we have sold more than 4800 Mercedes-Benz vehicles and rendered 49,000 Star Services. Today, we employ a 198-member team to deliver the Star Experience across all our touch points. We are confident of delivering and fulfilling the needs of customers with this new state-of-the-art workshop in Bengaluru. This modern luxury workshop, aligned to the new brand presence of Mercedes-Benz will offer an unparalleled vehicle ownership experience.”

Highlights of Mercedes-Benz Akshaya Motors Workshop:

·         Akshaya Motors’ third workshop is based on the new brand presentation in Retail of Mercedes-Benz with a focus on the four pillars of Design, Architecture, Customer oriented processes, and Digital

·         First-of-its-kind service lobby, where customers directly arrive with their cars inside the facility and are received by Star Assistants for next planned steps

·         Investment of Rs. 4.5 crores | Spread across a massive area of approx. 20,000 sq. ft.| 50 professionally trained staff |11 service bays (of which 6 productive PMGR) | Can service 4500+ cars per year

·         The workshop can service all models of Mercedes-Benz passenger cars including EQC

Mercedes-Benz Premier Express Prime 2.0:

Mercedes-Benz also relaunched its popular Premier Express Prime 2.0 (PEP 2.0) service programme with the inauguration of the new service facility at Akshaya Motors. 

With PEP 2.0 customers can now get their Mercedes-Benz services under three hours. If not completed in 3 hours, the service will be offered free of cost* (Conditions apply). This service initiative will be rolled-out in phases across the country, covering 18 outlets in 11 cities by Q1 2022.

Services covered under Premier Express Prime are:

·         Service A type - Oil and oil filter check and replacement, Brake Fluid replacement, Dust Filter Replacement, Wheel rotation, Coolant Antifreeze mixture ratio check, Washing, Interior & Exterior Cleaning

·         Service B type - Oil and oil filter check and replacement, Brake Fluid replacement, Dust Filter Replacement, Wheel rotation, Coolant Antifreeze mixture ratio check, Washing, Interior & Exterior Cleaning, Fuel Filter check, Air Filter replacement.

·         Diesel Fuel filter | Brake discs  and Brake pads | Wheel Balancing

·         This entire customer service journey has been made completely digital by incorporating with Mercedes DSD Nxt

Website-www.mercedes-benz.co.in