magicpin Goes On The Front Foot With #SavingsBachhonKaKhelNahi

A TVC that makes you sit up and take notice for its sheer chutzpah and in your face opinion

magicpin, India’s No.1 savings app has come up with a thought-provoking commercial on the merits of choosing your neighbourhood retail store over online channels for a better shopping experience and better savings, of course.

Their new TV commercial provokes viewers by highlighting aspects of online shopping vs the going out and shopping experience. From the right fit to instant delivery, to making great savings, the offline experience is second to none.

India’s no. 1 savings app, magicpin offers the best saving deals across spend categories at offline stores in your proximity. So, you do not lose out on savings even when you shop offline. 

The TVC features the inimitable Vijay Raaz as the common man who talks straight. He brings to life the smart Indian who is sick of empty promises, tall claims, millions of paper points and online deliveries that don’t fit. He wonders about the need to go through this trauma when a quick walk to the nearest shop will solve this dilemma in a jiffy.

As Karanjeet Kaur, Head of Content at magicpin puts it, “How many times can you poke a finger in the eye of giants and get away with it? That’s the question we set out to answer with our latest TVC-led campaign. After the viral success of our ‘The Bread ad’, (which, frankly, took us by surprise), we knew we had to level up. So we adopted the route of provocation once again, but focused squarely on the joy of stepping out and shopping at local brand stores. And Vijay Raaz - with his image as an everyman with a bullshit-free approach to life - was the perfect choice to deliver the message… again.”

The TV campaign has already registered a humongous response with a total of over 54,85,459 views spread across YouTube, Twitter,Instagram Post, LinkedIn and Instagram Reel and is expected to cross 6 billion views soon.

About magicpin: 

magicpin is India’s #1 savings app that covers retailers from local merchants to large brands, online and offline. We help customers through our unique magicpin rewards programme, which brings over 150k partner stores (online and local) live on the smartphone, ready to be discovered, leading to attractive savings. magicpin caters to over 5 million users who are enjoying great deals and savings on the app.

magicpin drives over $1B of annual business that covers local retailers as well ad well-known brands like Pantaloons, Lifestyle, Westside, Levis, Jockey, Titan, Fastrack, McDonald’s, CCD, KFC, Pizza Hut, Taco Bell, Flipkart, Boat, Amazon, Samsung, Biba, ITC, Zandu, P&G and many more.