ICICIdirect Launches e-ATM For Mutual Funds For Instant Liquidity On MF Redemptions

* Instant payout of 50-70% of redemption value

* Facility available even post market and banking hours

ICICIdirect, an online platform for investments, protection and loan products, today announced the launch of a revolutionary new offering, e-ATM for Mutual Funds, wherein customers will get instant payout on their MF redemption orders, against 2-4 working days in the normal cycle.

With e-ATM for MFs, ICICIdirect customers get payout within 30 min of redemption. Clients would get redemption of 50-70% of their MF redemption value within 30 minutes, and balance amount as per the payout cycle of the fund, which can be 2-4 working days. Maximum redemption is capped at INR 10 lakh per customer right now. If client redeems amount after 7:30 pm s/he will get the redemption at 10 am the next working day.

Mr. Kedar Deshpande, Head - Retail Distribution, ICICI Securities, said “After the success of our e-ATM for equities, which provided instant liquidity on sale of shares, our customers had been seeking a similar facility for mutual funds as well. We are happy to introduce ICICIdirect e-ATM for MFs which is available even post market and normal banking hours, and hence will be of great use in meeting urgent and last minute liquidity requirements. For retail investors, access to money is a very important consideration while making their investment decisions. Their ICICIdirect account is almost like an ATM, wherein they can withdraw money within 30 mins of their share and MF sale. This is a very strong value proposition we offer.”

e-ATM for MFs can be availed by resident individuals holding their equity, debt, and liquid schemes in demat units. It is also available for domestic schemes with international exposure. The facility comes at a nominal cost.

About ICICI Securities

ICICI Securities Limited (I-Sec) is a subsidiary of ICICI Bank Ltd. The company began its operation in May 1995 and continues to grow its operation through expanding its client base and providing different type of services.

I-Sec operates www.icicidirect.com, India’s leading virtual financial supermarket, meeting the three need sets of its clients- investments, protection, and borrowing. Through its four lines of businesses -- broking, distribution of financial products, wealth management and investment banking-- I-Sec serves customers ranging from the retail and institutional investors to corporates to high net-worth individuals to government.

I-Sec is listed on National Stock Exchange (NSE) and the Bombay Stock Exchange (BSE). For details, visit: www.icicisecurities.com