HyFun Foods Expands Portfolio By Launching Innovative Products For The HoreCa Channel; Eyes Growth Of 40% In 2022

* The company launched a range of frozen pizzas including four variants- Classic Margherita, Veggie Paradise, Garden Fresh and Tandoori Paneer, followed by other interesting products that have been made keeping in mind the Indian consumer’s taste

HyFun, one of India’s largest producers and exporters of premium quality frozen snacks, announced the expansion of its product portfolio with the launch of innovative products like the frozen pizzas which has four variants- Classic Margherita, Veggie Paradise, Garden Fresh and Tandoori Paneer for the QSR. Hyfun Foods is the only Indian brand offering frozen pizzas at a pan India level. The Pizza range has been introduced keeping in mind the time crunch at the QSRs and consumer expectation of quick deliveries as this range promises a pizza with baking time of just 7- 9 mins enabling QSRs to meet their customer’s expectations. The 100% vegetarian range offers Pizza’s in four exotic flavours that will fit in every QSR’s menu. Apart from the Pizza range, the company also offers ‘Super Crispy Fries,’ that stays crispy for 5x longer time as compared to regular French Fries. This is a great option for QSRs especially when delivering at the customer’s home.

The company also introduced various products in its Indian delight’s portfolio i.e. Pav Bhaji Patty, Sabudana Patty and Soya Patty. There is nothing more satisfying for a consumer than a delicious and hygienic meal. Hence, the company curated these products, paced with incredible Indian flavours and the aroma of exotic spices, so that the consumers can relish every bite. All these products will be available in 200+ cities across India with HyFun’s string distribution network of over 225 distributors, making it the only company to supply the frozen pizza range across India.

There is tremendous demand for ‘quick & yummy’ snacks in India due rise of urbanization, changes in the lifestyle of the people and the advent of the mall culture. Hence, QSRs, not only in metros but also smaller cities are adapting to this need of their customers. It is important to offer variety to customers today, along with sustaining hygiene and competent food service standards. Hence the Indian F&B industry has started depending on ‘Frozen Foods’ which can be personalised and offer convenience to the chef/restaurant owners, making their life easy with ready to cook food options that are hygienic and result in reduced turnaround time.

Commenting of the launch, Mr. Kamlesh Karamchandani, Director - Sales & Marketing, HyFun Foods “Over the years, people’s mindset towards consumption of frozen snacks is undergoing a change. QSR owners have started considering frozen snacks to save on time and effort to make tasty dishes. Especially, with the upcoming festive season and expected surge in demand QSRs are increasingly depending on frozen foods. We are eyeing a growth of 40% from this segment in the coming year looking at the increased demand. They are realizing the noteworthy advantages that frozen foods offer like being healthy, as they are processed and frozen within hours of being picked, multipurpose usage, consistency in taste, availability and even decreased overhead costs. Banking on this opportunity we thought of curating special products that cater to the taste of the Indian customers. This is a favourable time for us to invest in expansion and development of innovative products that appeal to our growing Indian consumer base and the export markets.”

In a short span of 5 years, HyFun saw tremendous success in HoReCa, & QSR’s, in both domestic and export markets. Apart from establishing a strong network in the Food Service/HoReCa segment, the company supplies to QSRs like Burger King, KFC, Pizza Hut, Carl's Junior, and Café Coffee Day and has recently entered into the Indian retail market as well.

Mr. Gagan Sidana, Head of Sales, Hyfun Foods, further added, “The ongoing pandemic and the hybrid work model has spurred the demand for frozen snacks, considering the growing demand for convenient snacks, we are excited to launch our frozen snacks that will be available for QSRs across the country. We have also seen an increase in demand for products like frozen pizzas that cater tastes of the Indian consumers. Hence, we have launched 4 variants under this category keeping this in mind. Further looking at this trend, we have introduced products like sabudana patty, pav bhaji patty, vada pav patty, etc. Our aim is to be a one stop solution for QSRs who are looking for products to woo the Indian customers. We are positively working towards the same and looking at expanding our footprint across the country.”  

To cater to the increasing domestic and international demand, the company will be increasing the manufacturing capacity of processing potato to 3,50,000 tonnes resulting in finished frozen products of 2,00,000 tonnes. The company further aims for 25% year-on-year growth to reach annual revenue of INR 1500 in the next 5 years, majorly driven by exporting frozen potato snacks to over 20 countries. In sync with the Government's Make in India initiative, the company has invested INR 250 Crore to set up a state-of-the-art potato processing plant in Mehsana, Gujarat, in 2015.

HyFun offers more than 25 ready-to-cook frozen snacks such as French Fries, Aloo Tikki, Burger Patties, Nuggets, and many more, available through its esteemed Indian and international channel partners/distributors in Food Service/HoReCa channels. The brand has made its products to suit the Indian palate, reflected in specialties such as Aloo Tikki, Mumbai Aloo Vada, Sabudana Patty, the most loved and popular Indian snacks. Another exciting and unique snack from their portfolio is "Potatobets" (mashed potatoes shaped into alphabets), made especially for kids. 

About HyFun

HyFun is a unit of M/s. Asandas & Sons Private Limited, a success story traversing over six decades in potato trading, based in Mehsana (near Ahmedabad), Gujarat. Today it is one of the largest producers and exporters of premium-quality frozen potato products. Established in 2015, HyFun Foods excels in offering a wide variety of delicious and convenient snacking solutions, comprising a range of globally cherished French Fries and delicious potato specialties.

The other delicacies from HyFun include different types of patties, hash brown, wedges, nuggets, and much more. Within five years, the company has grown its presence in more than 125 cities and has an export network spread across more than 15 countries, with a firm hold in the South-East Asian region. 

HyFun works on the seed-to-shelf model and looks after everything in-house, from seed multiplication to contract farming, storing, processing of potatoes and finally delivering the best ready to cook snacks to the last mile with its owned supply chain model. The company has contracts with over 2500 farmers and procures potatoes directly from farmers through their contract farming model. This model ensures a reliable supply of quality raw material, and in return, the farmers benefit through an assured income. The Government of India's dossier 'Putting Farmers First,' released in December 2020, also recognized HyFun's contribution to increasing wages of the farming fraternity.