SBI General Insurance Launches Its Sonic Brand Identity With The Launch Of Its Musical Identity

SBI General Insurance (SBIG) today launched its signature tune, thereby establishing its sonic brand identity. The newly launched musical id is a delightful symphony that encapsulates modern and forward-looking attitude. 

The company’s musical id is envisaged to create a deep and multisensory experience for its customers and thereby amplify its key messaging of trust and support. The music id will act as the brand’s signature tune, thereby integrating the tune in digital touch points. This sonic tune is a celebration of SBIG’s new brand identity which was launched last year.  

Speaking on the launch Mr. PC Kandpal, MD and CEO, SBI General Insurance shares, “With the revamp of our brand identity, we had introduced our brand promise as 'Suraksha aur Bharosa dono'. The launch of our sonic logo resonates “Suraksha” and “Bharosa”. Further, this musical logo will make our brand ubiquitous and thereby connect well with our customers.” 

SBI General having a strong foundation with multiple milestones, this new sonic identity will be another milestone in the trajectory.  

Link of the sonic tune: https://www.youtube.com/watch?v=7KgDorVyCnU 

About SBI General Insurance Company Limited:  

SBI General is one of the fastest growing private general insurance companies, with the strong parentage of SBI, we, at SBI General Insurance, are committed to carry forward the legacy of trust and security; and have a vision is to become the most trusted general insurer for a transforming India. 

Ever since our establishment in 2009, from 17 branches in 2011, we have expanded our presence to over 137 branches pan-India. Till date, we have served around 8.7 crore customers.  

We follow a robust multi-distribution model encompassing Bancassurance, Agency, Broking and Retail Direct Channels. On the distribution network front, we have strong distribution partners adding up our reach to every nook and corner of India, with SBI’s over 22000 branch network, Agents, other financial, OEM and digital partners.  

We currently serve three key customer segments viz. - Retail Segment (catering to Individual & Families), Corporate Segment (catering mid to large size companies) and SME Segment; and are future-ready to serve the growing needs of Indians with new age-processes and services at affordable prices.  

SBI General Insurance closed the financial year 2020-21 with a Gross Written Premium (GWP) of Rs. 8312 crore with a growth of 22% and net profit of the Company grew by 32%. The company has shown steady growth for the past 4 years, while maintaining positive track record of underwriting.