Reebok Strengthens Its Walking Portfolio. Encourages People To ‘Stand Up. Move More. Be Fit.’

Reebok, the fitness brand of India, following up on their commitment to make fitness a lifestyle choice for all consumers, has launched new styles in its walking footwear range. This category will see some new additions with technical upgrades, for both men and women, built to provide maximum comfort and support while walking. The announcement is aimed at reinforcing Reebok’s commitment to become a fitness partner for its consumers and further establish the importance of fitness in everyday life.

Over the years, Reebok has seen that people have taken to walking as an activity to keep fit. To encourage this trend and to introduce new people to walking, the new collection from Reebok is backed by superior quality, comfort, and technology at an affordable price point. The new products, namely Reebok Dailyfit DMX, Ever Road DMX 4.0, Ever Road DMX Slip On, Walk Way Comfy 2.0 and Druhan among others, are set to strengthen Reebok’s positioning in the walking category.

The range features the signature DMX Moving Air Technology of Reebok‘s walking shoes that promotes air movement in the midsoles to create natural cushioning from heel to toe for a comfortable walking experience. The new Dailyfit DMX is equipped with the advanced & latest DMX TripleMax Air Moving Technology that provides additional arch support for all-day comfort.

Reebok also debuts vibrant new colorways of the award-winning DailyFit DMX walking shoe. The DailyFit DMX continues to offer women a versatile and affordable walking shoe option designed to support an active life. The new DailyFit DMX colorways include White / Black / Pink Tie-Dye / Grey

Commenting on the walking range, Katrina Kaif, Reebok’s Brand Ambassador shared, “I have had a long-standing association with Reebok, and it gives me immense pleasure to be part of yet another compelling campaign for the brand. Launching new styles within its walking category shows Reebok’s commitment towards fitness indicating how an exercise like walking can create a big difference. Walking is an activity that anyone can pick on a daily basis. Reebok’s initiative to make it more accessible while also retaining comfort, quality and durability will encourage more people across the country to lead a fitter and better lifestyle.”

Some of the shoes being introduced in the new walking category are:

·         Dailyfit DMX- INR 6,599

·         Ever Road DMX 4.0- INR 5,999

·         Ever Road DMX Slip On 4 - INR 5,599

·         Walk-Way Comfy 2.0- INR 4599 will be launching soon

·         Druhan- INR 3999 will be launching soon

The new walking range is now available in men and women sizing at shop4reebok.com and select retail stores. Other fashion retailers such as Amazon, Flipkart, Ajio, Myntra and Tatacliq will also see a wide range of the new walking styles. Druhan is set for launch in mid-September and Walk-Way Comfy 2.0 of the new walking range will drop in the first week of October.

About Reebok India -

Reebok International Ltd., headquartered in Boston, MA, USA, is a leading worldwide designer, marketer and distributor of fitness and lifestyle footwear, apparel and equipment. An American-inspired global brand, Reebok is a pioneer in the sporting goods industry with a rich and storied fitness heritage. Reebok develops products, technologies and programming that enable movement so people can fulfill their potential. Reebok connects with the fitness consumer wherever they are and however they choose to stay fit – whether it’s functional training, running, combat training, walking, dance, yoga or aerobics. Reebok Classics leverages the brand’s fitness heritage and represents the roots of the brand in the sports lifestyle market.