Leading women’s western-wear brand MADAME is thrilled to uncover its Autumn-Winter 2021 collection, marked by a range of striking designs, innovative styles and silhouettes. Dedicated to creating comfortable and stylish apparel for young women, MADAME launched the collection with great gusto for women with varied tastes and preferences.
Seasonal style paired with an underlying layer of comfort marks the Autumn-Winter 2021 collection for the brand. MADAME presents a beautifully designed selection of brand-new styles alongside exciting colour palettes. Consisting of core pieces such as tops and dresses, the range also exhibits a strong flavour of the winter season with items such as jackets, coats, cardigans, sweaters and sweatshirts - to complement the chilly nights of the season with smart style and warmth.
Commenting on her creative process, head designer at MADAME, Parika Rawal, said, “We are excited to present the AW'21 collection, which will provide our customers with the most up-to-date styles as well as the fit and comfort they deserve. Our journey has been remarkable, and we continue to provide the highest quality clothing to young women. Our customer base has grown over time, and we've become more creative in our approach to providing the greatest fashions. With the unveiling of AW'21, we concentrated on a diverse range that will undoubtedly meet the needs of our customers”.
MADAME’s Autumn-Winter wardrobe for this season also covers a lot of capsule collections - a limited edition set that transcends seasons and sits more comfortably as functional, everyday wear. MADAME’s Autumn-Winter 2021 collection can be purchased online as well as in stores. The collection contains a little something for everybody, with a price range that expands from INR 799 to INR 6999.
Akhil Jain, Executive Director at MADAME, commented, “We are very excited to launch the AW’21 collection that will enable our customers to style themselves in the latest trends along with the fit and comfort they desire. The key to keeping it moving in the right way is to ensure consumer loyalty and satisfaction. More and more Indian women are embracing fast, trendy fashion with open arms lately, even if it means reshuffling their wardrobes to match the respective seasons and that is why we’re very confident that the Autumn-Winter collection will lend a considerable boost in sales.”
MADAME, a women’s fashion brand of western wear was launched in 1993. It caters to a wide range of apparel, handbags, footwear, and accessories for young women. Ever since the takeoff of its first-ever store in 2002, the brand has briskly grown across India and has 130+ brand outlets across the country. The brand is vented through its own online store, Glamly.com and another online marketplace including Myntra, Ajio, Flipkart and Amazon. . MADAME was awarded the ‘Most Admired Retailer of The Year: Fashion and Lifestyle’ at the Images North India Retails awards in 2018. With rigorous expansion plans on the horizon, MADAME has launched many new stores in the year 2021.