AU Bank’s Credit Card “Wins Hearts Of First-Time Card Users”

* Of the total credit card issued since launch, >50% customers are first time users 

* Credit Cards issued in more than 150 districts of the country since launch 

* First small finance bank to enter semi-urban and rural areas with own credit cards 

* Altura Plus, a special credit card aimed at home makers 

AU Small Finance Bank, the first Small Finance Bank in India to launch its own range of credit cards, has issued 40,000+ credit cards, of which, more than 50% are issued to first time Credit Card users. The benchmark was set in a short span after the card was launched in April this year. AU Bank has ensured customers an easy access to credit cards in more than 150 districts, including cities as well as remote locations of the country.  

With the underlying philosophy of offering limitless living to its customers, the Bank has curated exclusive benefits for them. Keeping in mind the needs of customers from all strata, AU Bank has brought few unique features like complimentary access to railway lounges. The bank has also created an industry first Device Protection Plan, where eligible electronic devices purchased using AU Bank Credit Cards come with free screen damage and extended warranty plan. AU Bank offers a special Altura Plus Credit Card to empower women to experience a limitless living. In future, the Bank is also working on bringing out its limited-edition Cards featuring the Bank’s brand ambassadors Mr. Aamir Khan and Ms. Kiara Advani. 

Mr. Mayank Markanday, Chief of Credit Cards, AU Small Finance Bank, said, “At AU, we passionately live our brand philosophy of ‘Badlaav Humse Hai’. With our Credit Cards, besides the suave urban populace, we aim to empower the customers at rural and semi-urban locations. We are consciously working towards providing them this limited liability instrument to experience a sense of accomplishment. Like all our products, with our Credit Cards we are delighted to win the trust of our customers, especially many first-time users. We take pride in going the extra mile by doing small things differently and bringing value to our customers by making banking more convenient for them. Having enrolled more than 50% customers as first-time credit card users in such a short span, I believe we are on our way to a new beginning.” 

Meanwhile, AU Bank’s exciting range of Credit Cards caters to all sections of society with its in four variants - Altura, Altura Plus, Vetta and Zenith.