Indians Rate Amazon Prime Video As The Most Preferred Streaming Service Of 2021: YouGov’s Study

* Manoj Bajpayee starrer Family Man New Season emerges as the most popular OTT series with two in five viewers listing it as their favourite 

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In its continued efforts of bringing the most authentic, relatable and compelling stories across genres, Amazon Prime Video has been adjudged the leader of the digital streaming arena once again. The latest YouGov survey, released on 18th August 2021, has placed Amazon Prime Video as the most preferred streaming service of 2021 amongst Indian viewers. Results of the poll conducted between 15th – 20th June 2021, drawn from responses of thousands of viewers across India, states that Prime Video is the most preferred channel when it comes to viewing Indian originals across multiple languages. 

The results also declare ‘The Family Man – New Season’ as the most favourite show of 2021. Other Amazon Originals such as Chacha Vidhayak & Hain Humare Season 2 were also contenders in the foremost list. As part of the same survey, netizens have rated ‘Four More Shots Season 3’, another Amazon Prime Video original among the most awaited sequels. Right since its launch, the new season of The Family Man has opened to resounding applause from the audience for its gripping narrative and splendid performances which have also surfaced as the key reasons for the Amazon original series topping the favorites’ list. Viewers have attributed the success to Manoj Bajpayee’s charming presence as Srikant Tiwari.    

The poll results revealed that one in eight respondents (12%) consider the language or origin of a series important when deciding what to watch on OTT platforms. Amazon Prime Video (APV), in its constant endeavour to tap the ‘many India’s’, has been rolling out a consistent stream of high-quality content on its streaming service ever since inception. From originals to movies to DTS titles, content on Prime Video has always stuck a chord with the audience seamlessly surpassing boundaries and making the stories travel to over 240 countries and territories worldwide at once.  

In addition to a slew of well-crafted originals’, Amazon Prime Video was the first streaming service in 2020 to launch Direct To Service (DTS) offering with the most anticipated titles across languages. The past year itself witnessed a huge repository of films including Gulabo Sitabo, Shakuntala Devi, Coolie No. 1, Master, Yuvarathna, Jathi Ratnalu, Sania heading for their world premieres on Amazon Prime Video. In 2021, Prime Video has already released 25 titles across languages and formats and has a robust pipeline ready for the rest of the year.